Mobile
July 19, 2011
By Rachel Lamb
Watchmaker IWC Schaffhausen is using the mobile version of its Watch Magazine publication to highlight new collections with a quarterly-released application.
{"ct":"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","iv":"51ed811b7668aec05fbd4213145da108","s":"6c992ed696b80f5a"}
Share your thoughts. Click here