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April 20, 2024
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Jewelry

Jaeger-LeCoultre brings counter service to Facebook with chatbot

December 9, 2016

Jaeger-LeCoutre Master Memovow timepiece Jaeger-LeCoutre Master Memovow timepiece

 

By Brielle Jaekel

Swiss watchmaker Jaeger-LeCoultre is stepping away from typical luxury watch manufacturer strategy with an innovative experience that introduces a chatbot to Facebook followers as an out-of-store associate.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. At Lalique Group, crystal sales see slight increase
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