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Jaeger-LeCoultre plays off new year’s sentiment to position movement

January 6, 2016

Jaeger-LeCoultre's True Second illustration Jaeger-LeCoultre's True Second illustration

 

By Jen King

Swiss watchmaker Jaeger-LeCoultre is encouraging consumers to “make every second count for 2016” by touting the sophistication of its movements.

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  1. Creative director Marco De Vincenzo steps down from Etro
  2. Chanel makes ambassadorship with model Bhavitha Mandava official
  3. Luxury on trial: What will stand up in 2026
  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Luxury Unfiltered: How German luxury automakers lost the plot
  10. Dolce & Gabbana debuts Devotion fragrance film
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