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Events/Causes

Jaguar equips Wimbledon fans via sensors to leverage emotion

June 30, 2015

Jaguar at Wimbledon facility Jaguar at Wimbledon facility

 

By Joe McCarthy

Britain's Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
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  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. Buccellati brings retrospective show to Shanghai
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  10. A. Lange & Söhne opens doors to London flagship
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