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Jaguar mobile campaign to drive foot traffic to dealerships

June 2, 2009

 

By Dan Butcher

jag1Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.

Jaguar's strategy is to integrate mobile into other media channels by deploying short codes in several different media channels, including print, television and outdoor. Each channel uses unique keywords and the communication flow is focused towards driving foot traffic to dealerships by helping consumers find their nearest dealer.

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