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Apparel and accessories

Kenneth Cole exec: Mobile to change how luxury retail is done

June 29, 2010

 

By Giselle Tsirulnik

8776NEW YORK - A Kenneth Cole executive revealed that 1.5 percent of the company's revenue is coming from mobile at the Luxury Interactive 2010 Conference.

The conversion rate on the mobile site is less than .5 percent. Kenneth Cole has teamed with Usablenet to revamp its mobile site with the expectation that it can double its mobile conversion within a year.

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