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Lamborghini builds brand community through race live-streams

September 18, 2013

 

By Joe McCarthy

Italian automaker Lamborghini is targeting aspirational consumers and racing enthusiasts by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the Nürburgring racecourse in Germany.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  3. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  4. Chanel unveils new handbag campaign starring Jennie Kim
  5. Christie’s promotes luxury auction sales lead to global role
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. How culturally-aware influencer trips can successfully launch luxury products
  8. Bosch unveils AI-powered integrations at CES 2026
  9. Lucid, Uber debut autonomous luxury taxi service
  10. Dior takes a step towards film with latest perfume ad
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