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Lamborghini builds brand community through race live-streams

September 18, 2013

 

By Joe McCarthy

Italian automaker Lamborghini is targeting aspirational consumers and racing enthusiasts by live-streaming Sept. 21-22 the Lamborghini Blancpain Super Trofeo race at the Nürburgring racecourse in Germany.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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