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Lancôme flaunts rule-bending mascara through digital campaign

August 7, 2014

Instagram image for Lancôme's Grandiôse mascara Instagram image for Lancôme's Grandiôse mascara

 

By Sarah Jones

Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Year-end sales jump 9pc at Hermès
  4. Ruinart welcomes 2026 art series partner
  5. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Louis Vuitton flagship lands in Beijing
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Nobu to enter Maldives with hotel, restaurant, residences
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