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Fragrance and personal care

Lancôme names 21-year-old content creator new global ambassador

January 13, 2023

Emma Chamberlain is Lancôme's newest global ambassador, signaling a shift in the prioritization of digital and a younger demographic. Image credit: Lancôme Emma Chamberlain is Lancôme's newest global ambassador, signaling a shift in the prioritization of digital and a younger demographic. Image credit: Lancôme

 

By Luxury Daily News Service

L’Oreal-owned beauty brand Lancôme is assigning popular Gen Z content creator Emma Chamberlain the role of international brand representative.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dior builds five-story statement flagship in Beijing
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  9. Dolce & Gabbana debuts Devotion fragrance film
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