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Fragrance and personal care

Leading with emotional connection boosts female fragrance engagement metric

June 15, 2017

Angelina Jolie based Mon Guerlain on memories of her late mother. Image credit: Guerlain

 

By Staff reports

Female consumers in the United States are 35 percent more likely than their male counterparts to select a fragrance based on mood, causing an emotional tie to her preferred scent.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Veuve Clicquot debuts après-ski activations
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Dior dives into French Riviera with escapist fragrance
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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