Automotive
April 3, 2020
Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus
By Luxury Daily News Service
Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.
{"ct":"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","iv":"b05c887487af31fbfbf45095d3d81488","s":"e726a96e247ac915"}
Share your thoughts. Click here