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Automotive

Lexus, recognizing mood, switches all US promotional advertising to national people-first effort

April 3, 2020

Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.

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