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Mobile

Lexus signs on as first sponsor of new shopping app

April 12, 2010

 

By Dan Butcher

7753After the Cars.com iPhone application received more than 200,000 downloads in its first month, Lexus signed on to sponsor the new offering.

Lexus, Toyota's upscale marquee, clearly understands that shoppers are researching their purchase from a mobile device. So the automotive advertiser is taking note of the opportunity to reach in-market car shoppers.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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