News briefs
January 26, 2011
By Staff reports
Today in luxury marketing:
Kylie Minogue becomes the face of new Lexus ad campaign
Kylie Minogue has entered into an endorsement partnership with luxury Japanese automotive brand Lexus, which will see the singer fronting a major new ad campaign for the Toyota-owned car company, according to Music Week.
Click here to read the entire story on Music Week
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