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Retail

Loyalty, consumer data will drive future online luxury spending

February 16, 2018

Brands that target millennials and expand their ecommerce capabilities are having the biggest successes in the industry. Image credit: Burberry

 

By Danny Parisi

NEW YORK – Chinese consumers play a massive role in the luxury business right now and make up a key part of how brands can accurately identify who their consumers are today.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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