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Luxury Memo

Luxury arts patronage must lean on codes of authenticity to be well-received

February 21, 2017

Loewe Craft Prize finalists Loewe Craft Prize finalists

 

By Jen King

Wealthy individuals’ patronage of the arts has led luxury houses to support artists, writers, musicians and filmmakers through branded platforms as a method to further connect with the sentiment of their core consumers.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. Regent Seven Seas showcases largest-ever luxury suite
  3. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Chrono24 rebrands in bid to lead global collector community
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury Group by Marriott International brings back Dining Series
  8. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  9. Valentino Garavani unveils Vain handbag campaign
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