Research
November 23, 2015
Image from Mercedes-Benz film
By Forrest Cardamenis
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
{"ct":"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","iv":"dda3221f4af2052077b1325dd0250d6a","s":"5b41007fb6ea8727"}
Share your thoughts. Click here