Advertising
June 20, 2011
By Rachel Lamb

Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.
{"ct":"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","iv":"1fb1bc40c58c0d55192c083a278feb9a","s":"cd6c26cb0c73691e"}
Share your thoughts. Click here