Advertising
June 20, 2011
By Rachel Lamb

Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.
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","iv":"c67f6a94f4bd6f6845134800f15fc012","s":"6fe161a947522cbe"}
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