Luxury Daily
The authority in luxury news.
Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Building brands with charisma
  8. Jumeirah scripts hospitality story in ‘Our Flame’
  9. Latest hospitality environmental efforts target toiletries
  10. Luxury on trial: What will stand up in 2026
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury brands are beginning to embrace WeChat’s new multimedia moments ads

March 27, 2017

French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account

 

By a Luxury Daily columnist

By Yiling Pan

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Building brands with charisma
  8. Jumeirah scripts hospitality story in ‘Our Flame’
  9. Latest hospitality environmental efforts target toiletries
  10. Luxury on trial: What will stand up in 2026
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
Building brands with charisma
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class