Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
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","iv":"fe3c7eeed3e23b00d73cd29c0fc525e3","s":"5b9de5ed5e7342aa"}
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