Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
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","iv":"35dbbf7823876f0b715554595ed0ab5c","s":"f1dd16f7bd93b2e9"}
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