Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
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","iv":"3c3b315ff0e3942e073ce9121a2d1b3a","s":"f31bf3c2922a03e9"}
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