Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
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","iv":"5af233eef57f5034915fd65a26be937e","s":"ba9b6ea29b2e73c5"}
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