Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
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","iv":"2eb7882a3f2b91980748b7020337f1f2","s":"4bb9e8b7aec12ebb"}
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