Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
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5gxcTCbcY5qQhM3t9LEcDed6B+G6q+Ht1P0PVJmB\/+kRnDhYIPvaMifX\/OSwn9gcaDKoSR2wPCVUnbOfSIzbDTeTEGWF12Ftg7R+8giW45BwqVSkZSWmpZuXifKIk3XGCH88OmW2vKphf7J+rNW2CwMSy7mwijUI0TZ2I\/m257RNk4f7le7ohQRGtXzeaa0XV7pujXqvJzf4mcZrQcQERtL4Kc2f71IdZOKWsDQeqcB4hKkIsSkTUG1BHs0xeQ9B2QnkY9YmFY9VhMx55nZ30\/S4lb55gNaoYLviOOu5L65DE87Xfll1bCzzclQXAt\/X7I7RQt2jeaSFS7DzovcELI7B2rDx8KftEvDgenIbRmWkjYiRzx2KuN3Zz4Hxc2km86\/8441npbXDmA85RnhykY56gOtDvxK8KthTAbj9LJ+Nyf9alnsEE6m8G\/xCaxrK4fhmonnAMLh2zqaET8z8LN1MSiBc4lB4sdXsj6aUEDabmYx9BUpJVl170vV+6TK0JEyaP92yZiq4KOCFUjjD1hL19Nupg0eSBcuRzwH7HNnF1X39BIiJw4cWvHNqW2YcfV6f6Lr9fNp1iIgItcmWvia\/UMtBBUU2xiVwcGYOCypvOEG44QCczMuuA0n8xMfUFNht94SNwY8P7xcZ7EUXrLhq2vLZrP2WAToYoJtlvrOzm3Z9jGyFfR1\/9dxTFlcDN6H0noITNyu0D7vOhP1+0l4rf8Ak48rLfI5QEhVSrCNXKP3kQWjlz30tVJG421gZu1xVh3kRkGtUuKI0fy83QJILXnO0P3olTI2Y6mZj0dXQG\/95BrWXoH80AcH+BVezQh7T58yFJc7F58vbVPtl3jczRsTUudVUS7pbPxqypUaTly0FyW7SSF54MERNJtY5IXY5oKDlG61\/KGDzEd7NPYHMfFqlT3O1OL0Nol\/TBa2iiSbUQjh41EX5YZ\/CK+b8PMWOXaodC6aXvKj7DqpqicJo+NBSgAEph3JLN2Wxi2FhAXeJtrqZpE\/x1XcmL1PXwd7MDzsz+LxfbE6B7pq14h7dA3e6WhMDrENwwj+QWTgROVnfVd5+p\/yND3Oa0kVx9QC0Ph\/V+7iI9ynovUSXOuWCdM7+DuW\/z26y0afQwRqS4BokGGGrJFjbV\/IVt+6H2iZgXHbWYYEOkh2sNA0XdCAT9XP1KNbsUmY9DM9gexIgxsv3xgLmcpu0btNBoN1ewiyHg7FpsAVTU5MEvwSwKUy9xj7YU+SaMz\/VwFAHd4TnWeGLeydzmjbSB3W2gRTukIsvq01kTOJ9eBSeqIs8xigAH8SB2quXlYSxICJuB\/mV5YMT3ZN7iodG+qq8jMMuQZL2CQDBNXbK2Wb66jC00BPHFGU8qGc54P4mzUSeQcPwpZ\/eMBsSKWCwwtS2c64naT7Y8kzM8WAIlTch\/Hb4141VK8+laDkjUUu444tAjcmbBjrWHp+6y8yvmk5N2BqDkjduHVNNuDKnjhCb\/7yBcWDk7oX9Biz5CJ\/Q3uzXnfTJSiF9GuFC4lwgeIJlUY0qDIn+yJxlDywMp8xrasDoS4mAdIQExNaOGGEAZzZsa86k2BUszvonrLIzmbmKrN1LxQgePviRgfl4LfANPEL8voj9thQVbY7N1951LYuEk4r8A\/mnC0LdY+F85\/Mlg9ebqh03jmA92TnLMda76bWMCjGSbr0ioql0X5sW8v1ocra0q6WzIibn7s6WldNQW6tdxQ2j7I\/dS7qD\/ivqescO1ZKbcJ6Ocdfi1dZgatfTApCtoPbTwGJPPZlG11zyqmzEEuGKxxxgrni16xvgm0kZan7\/92AvYd1tZU3iRUItLdjrTim3MrdrjcCPmXIyZ8DmI2NeBfS+\/49g92aJ19M5IQuzuuKxu7\/bzM8mfU3ogHWQk7LH+tiZgHBdT9aBUnfvnYfwCuWo0KxRwaViHcP8fWTd4FFhr2MQYtDMhTCV1XQL40ddj8FPxa+AWmXSjwHZ7ZE1HpZO25dxIHSCqGZP6Kb8drIRk5tUH3WyUbJEn3sblu3ohf6WJdYJSHACl7bkA8xH34djJ+aDtz+hkrc2Xy3ENcKA0ZNHq4qmVv49b84NDsJo9W8qMVHM0Eq8wHAEiPISEfiDJoL7dVC0rcHpiwueteCUe0LFirFDt6PpvpMcCAePyUSvpuK7Qzo5tJDU6o7rhK+949rhA1m0WZcOr9EM0NjAV+sKq5l0eFlsXkQDyO5k6Rhncpac1yQMfri8qost0FA3GozNUpjJvrtiV3GpXEczN6v7EGzOVW6o21lmAo1e9rWUPf+588G9pXpvow19aOzzL9CXN0qkVIC6Yd7UHHLF7X8jmZRPBU7axbWOUvzEGFsIoK2VAskkM8nTFgHTRSiwy+yd42L6yXw8\/G9xVZibKjRv5PsW7QJIbo0HSdpOCEbh7ucvrQjX7yL8gH15I5zuOMPpzPUvgSFmZknVHj5yPwxzeRkt0stXd9IEuJ7f\/s\/TRNJUD2\/bmZDiVz+0xY45356Vy8LSgAYMsV\/\/yACtfVXS7\/ldXuR95TB2JswjNlQqGzfC3h384iqm0anPLen0owSYUuxFGYXfY8H2biMCpXWx9SvSfHLSX1S\/yHk+b0sotGuSxg7HLzDzkI9Ww9Dbnn0VeZhXyLbNW8VaodMWYmAzgLxTemeoH+Qxo8IttaYgW8w7D8pnG5UwSftkPPpwOGQRNns8iAbBsbG3C947tzaP1wgx8Q6Ptw2kup2mr\/DZMyZ4bZ1MHa3vdZ733JdNRrhJmqt0huvZSzwhif0KXHdi3eIvMuXvQ4EMHtAdxdvUpyuI4mBduMnposEqG0ph3\/QyZvnfKeHWvddorFxQPYMSiP1Ycc1i0bzgZ8\/ujNmeGZgmm4Qfc998Ie6PkMZ3g9FrScCbxGCr5BWDjH1hrQbEXO1mZnPc8+8GpWgVwF8Nzq4DEBXDcwNGUoyuwsTOQy2KtbdqTs5QD+gFPYFWLbNbAQnvuYYMfureQFyWqyH+Y66fspRmcnjdciN+noGxTDWt0Ct5IgYsR0LwMAhgVjUDFy8mXtMRby\/RuvwhcAoGZ\/NNRPpaWs+ajoe9++\/RPtuMyCyrYh4KNJfI+dhfHoFYJwZuTfCg4Q0MoqaT5FbvntVEzp2aP11gQ7FZ9WRMOstW9RzCK+2wKVGx9IUEmfUGivFGIF63z4znL67oCjN0fNb6hSBww56aF4fRN4gixcwhwZSDLd7ZgcuZb91w3fSrGriV9a6CF7rhwxSKSALZ465Gh2gcFkI1wO2EbPoa6SqyjOG5SecQ481Mmmj5NvtzBgqZ+w\/lluP80R86uQgpMeTDDJcAizV1olL9cnElKFLkjoMVY7PWEwz7oTH0QATIhfP4MerJHqn9zUh6koFWXAZRdim2dIY72j++MF9k3cyJYLvav8HrjA67DXKEvI8l7d\/Q\/BwSvDB5ISN1MWCOoyZn5MFBE1zYe5VmxCgo1wdkBXKErfGOgK\/xEBA2+sxfv1XDWRHO8MoX\/8sJCZJYljWENzJRaotBhutqdfOWjGnJFTP2oPTa5ws0g70JdLC7SkbmMHOrEGnF0NDTziXMKTIuskhizNbqfGCPPGquOVRtb3yTay1hb2serBpwScZ1PTwtCTzS8TwMe0wgS596FJ4FOlHOjhqNc9EYkkV5j6vqt\/nf4cidAyLzdmK9hm0CnnKleGkJHZngVDAx9bw9f+AAk7zF9icD+3UgLE51Mh7uN1zphC\/NJlQwa7sD3HQoBb3GBZZ65y4g8nrhCGPkIrVT2Hh7F3K9v93+54eODgIY5CC7\/w94YrCNKlByWPuE3QcLy2FWNbuCcFOPULi2EafoDBXMHqr+gGJnS86cgAxpwCT9j6n+Y1w9L4xbH8\/oRUjJNbqvy7Q6zw7WagZy9tRGd4eUPKsbLBrxcqK6rc\/Yt7az9k1lTiWsf5bjQZK9lqXIzlf5xE\/ALR1uEH5tvsIQUT47AMuGhdXNw3xTsfxXuTx46ow4gdGJj0y1jwhW9stBeiZ10+R5YGC42goHCM9PVmVm638C1ztqn3MHpqUjt+S5\/VmQYfKVediwtOw61nZiDBi6sOPdP7hYLN65CGJwtITkp1wL1vsqkqdw78tfy9WwOsDTFcrj1pe299n803ZHPVFkPLZjS9OG5wNmc\/WQzJD6Ek3BIZunKHL+aOACRMooOEVT43RJBj5fJV3WxxsCT9cittCsI2\/onf3WXXfjw1wR7\/BHy9CuA9OCrXn6QnXGpUwfubyaz7Sgw4Ha0zFIe7hpg3\/+w5ZsI8AFGwZQdEZho4Zn3LtI+NEOTTajj2dJXMsoCjAvAj6Y3GqVGjQb0gLLHY54ae8Wg8\/Jd9N6zvN3QixXJe5FlpUhL\/YQBWeDsVKqaqUbIlXlPgu+UB85rdMP8LK4w4umFU4v3tD34j3Gsj9bm5O42tVfLbR\/+rfayZR5O2IuQ8cP3pWpFGasn5sDAX1TtJS6EoZ4pTa0mRApJHkxoooXDWfQAHmYTFQ27AZQG\/ajGOeEq3qSiDtTx611sqhB2EGjK15TpokjBvW0lBVREJ9lhqcvL4oJdapskXoapofZUJYWcXBzTsxjbw==","iv":"9be94eb1e8c51e50cc89ee536df8f2c3","s":"7617d5a8c2ca4209"}
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