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Luxury brands need 360-degree mobile strategy

June 11, 2010

 

By Giselle Tsirulnik

chanelThe luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.

For example, luxury brand Chanel is promoting its newest collection via mobile. The new Chanel Haute Couture Spring-Summer 2010 application lets users view the 2010 collection, get the latest news about the brand and find a boutique near them.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Veuve Clicquot debuts après-ski activations
  9. Dior, Rizzoli to release book on Lady Art project
  10. Louis Vuitton introduces Visionary Journeys Seoul
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