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Luxury brands need 360-degree mobile strategy

June 11, 2010

 

By Giselle Tsirulnik

chanelThe luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.

For example, luxury brand Chanel is promoting its newest collection via mobile. The new Chanel Haute Couture Spring-Summer 2010 application lets users view the 2010 collection, get the latest news about the brand and find a boutique near them.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Dolce & Gabbana debuts Devotion fragrance film
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  10. YSL Beauty explores boundary-breaking heritage through scent
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