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Jan. 18, 2026
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Sports

Luxury brands put their game faces on for Super Bowl efforts

January 29, 2019

Lexus QBSS Automakers are the most visible luxury brands during the Super Bowl. Image credit: Lexus

 

By Sarah Ramirez

As hundreds of thousands of football fans arrive in Atlanta for Super Bowl LIII, luxury brands are taking advantage of a captive audience with special marketing efforts.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. Luxury Unfiltered: The true cost of cutting luxury prices
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  7. Vestiaire Collective renews 'Parlez-Vous’ campaign
  8. Longines relaunches PrimaLuna line with personal message
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Bloomingdale’s creates shared moments in holiday campaign
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