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Research

Luxury brands ramp up digital efforts, show varied priorities: report

January 20, 2016

Still from Louis Vuitton mcommerce film Still from Louis Vuitton mcommerce film

 

By Sarah Jones

The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Loewe names 2026 Craft Prize finalists
  3. Global demand for luxury hotels outpacing supply: JLL
  4. Jumeirah scripts hospitality story in ‘Our Flame’
  5. Belmond partners with fashion designer Thebe Magugu
  6. IHG introduces Regent Spa concept
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’
  9. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
  10. Capri Holdings fills CFO, COO role
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