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Mobile

Luxury marketers should boost presence in mobile ads to reach target consumers

February 14, 2013

 

By Erin Shea

Luxury marketers should boost their presence in mobile advertising to remain relevant to their constantly-connected target consumer group.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Sustainability’s next act: From ethics to economics
  9. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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