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Feb. 27, 2026
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Apparel and accessories

As European lockdowns resume, luxury brands brace for more setbacks

October 20, 2020

An estimated $5.84 billion, or £4.5 billion, in luxury sales was generated last year by international visitors to the United Kingdom. Image credit: Walpole, Heathrow Airport An estimated $5.84 billion, or £4.5 billion, in luxury sales was generated last year by international visitors to the United Kingdom. Image credit: Walpole, Heathrow Airport

 

By Ellen Kelleher

Luxury brands will have to be strategic and fortunate to avoid any negative repercussions from the restrictions being put in place across Europe as governments return to lockdowns and curfews in an effort to stave off rising COVID-19 cases.

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