Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
The application, developed by NearbyNow, also pairs the retailers with the gift guides from magazines such as Seventeen, Marie Claire, Cosmopolitan, All You, RealSimple, Sunset, Details, Southern Living and Cooking Light. As items sell out, the brands have the ability to add and change content to reflect the changes.
{"ct":"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","iv":"82e7dfec34f1be09f85c3a12603f28e6","s":"bc5cf1768fc9aa8c"}