Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.
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","iv":"1a0ea60d016258ed119101b29888781d","s":"037f6ec72e7cb20c"}