Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.
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","iv":"37e75227a25fd2a6fe1a61464cb223e6","s":"12935bbafbd27e01"}