Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.
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","iv":"2dd1426bf208d5c12fb50ba86737c4df","s":"1f7ce3fe47479153"}