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Research

Marketing needs to be attuned to the five senses: report

December 4, 2015

Miu Miu fragrance campaign image Miu Miu fragrance campaign image

 

By Staff reports

As marketers look to effectively appeal to consumers, a strategy that takes all five senses into consideration is the best approach, according to a new report by Shullman Research Center.

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  1. Park Hyatt crosses into London’s residential market
  2. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  3. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  4. Marriott’s Luxury Group launches artist residency program
  5. Nespresso turns to pop star to lead next campaign
  6. Coty shakes up board, announces resignations
  7. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Zegna unveils expanded global sustainability initiative
  10. Banyan Group creates new residential brand
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