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Mobile

Maserati enhances print ad with optimized QR code content

March 7, 2013

 

By Tricia Carr

Italian automaker Maserati is enhancing its text-laden print ad for the 2013 GranTurismo Convertible Sport with a QR code that lets consumers explore the model on their smartphone.

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  1. Creative director Francesco Risso exits Marni
  2. How Gucci establishes long-term relationships with Chinese celebrities
  3. Giorgio Armani x Poldo Dog Couture Collection goes global
  4. CNMI, Zalando honor innovators, present luxury industry forecasts in Milan
  5. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Pernod Ricard reports 3pc decline in net sales
  8. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  9. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  10. Saks Global sharpens menswear strategy
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