Mobile
March 7, 2013
By Tricia Carr
Italian automaker Maserati is enhancing its text-laden print ad for the 2013 GranTurismo Convertible Sport with a QR code that lets consumers explore the model on their smartphone.
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AApctyNzNyR8Pq30svyLaX4QGLF5lPR+aN0yUU9d5C5KSHrbn4GZGU7EL4RIvQ+pJ9SK0brjyPfHTstz5KQQCv9x\/ABXiwTFDaVOdxFlTe2Mz978vztliNZjIoXOuaBinYXQUBlYDW4NgDmRSG3KayEYZMMs7bhOW0xO\/OTFo3FosbV10pgNkmJhqlNv7+UiVodV12PsXHsubAM92Fh4nJ\/XZGa5qRiGpLHN8bblzpC1zrQmCwsjIXJdu3HEJC0VdFmnqVFW++hZtdM0o9mHhuw+vaN3L5KaKuTpuFdu4yfxRT58ax28zWOLczLY6uvNoIDHbOtu1KMegTUyBdhhH+5sv5OaM6yNFiz6GDI\/SNgVU\/rOSOZBMuj357mhI4f9CcCtMR8ICV5pad4gPg2MXb51SfgSGyKCM49L1XKrLYfrGFKR46\/hdo6LOVwYPt0uq92lr\/ddLP2uB6wUlIjFs13uZb6XmqGCXeDvc+qFFYYX3w4Wwlkf2UqOgU998ejYJFLYaN5itU+LkizBZA+WisChzbuqM5oAHCtIxr0cekV9mh6ABA38SyKigmUUIYgmZDO73QGzM\/j059SkHU5EfGnHfQsSRCXjWRpLgDgmKXXtZ7hTY49F3k6o+IfqknHimMqUAliS\/wYp6s4QyGUmKfXHAPwyKEeDbAGOCSfW1T8VMJ92q5+MwofBjrxCjuHVz0Nt9tAoaMVkNRis0rkTAR1GWqNcVBeR8y5QLDPiwkhW6wJJihNMOS6r53ki6yNIkM1MDKL6PDn61dk4F+0tMMdNPv4\/g8TLiiQ7v75+VeZFlWPoePetTSLS642dxxsEAU53qWV2U6oxOS2hhPRyuJFwvffB7NXNxYG9pKiJl7uENoNlCnGctxBgiZoiy8cSrtz0GEWmIOgXcxAXLMOmjCPllQ+TTlA459o+vGTHMyfPJuNQ8Se9enTl13Y1C1fCrueNJ1ToRJlX921umn5rX8+0Zp0nvb83TuoOveyAJJlaA2ggM\/+m\/on\/Ec4ovAntx6EBP4t70J3hFuP0a1sjLEIR+vpK4gWVVrWUc6\/zZtPsVwmblqPtDYUfPbAJ1Sjj3FlGOaN5bwg2akGQdp\/8FmqdQa\/XvqbmF0IfoLn\/UXB+8ssuhNmzNqKHzpfLsEWmzyAfVJyOekvoeFvwLN9h\/1fMtA2GV\/BA89UUDjkIS8LuYOtvyJVsM9H3Oda6TjB7fS9NZM4HATgkGnM\/L\/zT+oFagKZpgRSdoP81lEDRc9slwx1BJuQ8ORXK3lh6uYuVgDlpoDtGD3muitMgUWr0aYQEJ6LhF9EFRMmAGmwxAVIoDldnW6VvOd+e+eOOiFsC50E7TuA9OuaS6RCnt0UY5R7vOr805ODVIlyIM0ui6JKgR0JHJVGXACWr5hGqFlY\/b\/pqRvIbgtXFYu1nY\/gErr0FsKtNvAke8COn7uqPutqTgZUmZ0yoCoagance7d+4PUC7gANxGxDSY8GPWwtx99Bjv3nebHwMYq4+O\/WOc69M9JDbUfSbFoFRwuIOyQBntF6RwytqYAaOLj0uL9NCXR3dhtLF1DJou6YOIyriX\/wIwJFekx4pnFmscRDm8FMC+\/pyQkV9XFluDZbc4JeRVLkUm9hnBX7396XlZzDg4e0o9R+CVThn2eFftj7S1ha60tpkWGbxjG7lZAf1vQXlyj2KN+K2Mo1HNB07Lb6Ka8n4WCZryB2Xbv9O6HYH\/jM\/PDbKxaMhmZNtuTsUbBFWp7\/BWmtAYr5\/NOgDEZYbLbDoVYK5xQsVHHePw38jggVS3+gJou\/VRCFaER8BJP3JI+Qjo725M5eDcm\/U4KdKJh8h+4Uu7U5lx5LMIYfBAS1\/xQCzv8uN6Px0tkb\/EKMo28GfaCDWsZN7OLIcSTxcW1j4uKVC6jew88QH37mEM2wfvn8Bw26byldcSUMkoyo+EMJHH5ZU2nHZNYZkXZ3xe5tusw99A1QkI\/ZPURUNV9ZlvHBvESoJ8ZJdjgwXSu2PIucyFCzizVNKOio3nN6xgN4TY8LY2tHufVH1tbqBabA+CFIFNc0xN6f+miEXVktyrCqjCjpZZQj9v6JdoEcvQeT5ujfWbgeS1T4UUy5ihK4f4FTVrPjfpnUlN2Ywadbn5TlvsaEdvCL3WHyN+qU\/gq2AEaCX3YIQprdhaIyim0kUhdwFQsFkfAUdfjzfPuKy+Ih9u7Fg0rjyV\/+y\/70zlTdSRfK17GE\/QWFqH19Yl0\/pKtfEJ6FCXCssztXZcmZRmgwjhnmFJCy3uLBsvQrzoR8Et\/DGWcUxKSNA3nIsBmczArSW1zkRuBaUYTAUOVD\/ncM6C\/P3tomz6beFtAj0ptvvMTtAaypIhpvVPV7oEBLtgJVjEIEEgTRrgiyxwLhgLywlhC5YMvK29R9gzPAokeokIxWkJWyNydHSo1Gblj7EouoGpeRna8zcHX\/ZvRTlP7ZAImsHtunwBuFncVZk6shwgyvuDr8obkkeNZPjF8HikYVB9FQCIP\/x4KrwmbC2+OyCpzN7AZfu6rNeuPQOo54kgYawzISj6EnTPpwhVYtdqeTFzTfVdoJXx1OAG7n4bdN5xE5ArWhcVYcqPvdNmXMHHQagFyf3O2ncB2QIlNTFsw4ikdR+2KjNbG6CdYKupwReBZE3UfYPV\/BG86ri6p9FVztAAYXt4xnEhVs7mprFZbl8TQA1yjD3yF60kuW4AgmTEix\/XEhlHHhk549\/pVsVk\/sVwUWOHFvxO5iRVfXl3LzJJzrM4FVTGjmN1Ux5M+fAS17OjyWcQBJcPmdQ9+Jrfr3pXF1t8EvXV5b0ZHvasewBcFDzWBpku8X4inU2VXSop2stxQ91\/k3aUSyuMGFNTMtS\/KAknyORJeNSeo+zu2MIWN69j7gv\/B+GdEiBx07Nkwj\/rNElo7bSU9pAmyXEwZW6dBiHuDJAFJM9IwvRwRTXzQEYDI9Edp33va1H\/xpW566WJWug7lHg5HOP2IRF0mBGhGtGXh3SremRSX2q3Jcdl2R+ZOONw2lxMSdU48VT9bgjmrEAAlWRLzjsy7R8NQJqJOaI9yjMscuIGiEwvt\/wVjeRKqMnE4rbnwRXVHx6ER+Bx3Hg7yMKYZq9IHR9dEVy8y319k65G425J+KvFJhFgh2aEqijTr04imA7q8mVjejJ1i7ji3U2NEmZNYqJni\/D1AexPTiPz8IXaGclxiRAnDaX","iv":"c3cd2504835af9e7f64aceb1704127c1","s":"56a4aae790396d9b"}
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