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Mobile

Maserati enhances print ad with optimized QR code content

March 7, 2013

 

By Tricia Carr

Italian automaker Maserati is enhancing its text-laden print ad for the 2013 GranTurismo Convertible Sport with a QR code that lets consumers explore the model on their smartphone.

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  1. Miu Miu’s ‘On Cloud Nine’ features spring/summer 2026 collection
  2. Cartier debuts Art Deco-inspired boutique in Detroit suburb
  3. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  4. Bottega Veneta CEO headed to Moncler
  5. Gucci presents ‘The Gathering’
  6. 70pc of UHNW families struggling to discuss finances: report
  7. Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
  8. Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
  9. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
  10. Invite-only driving programs from Aston Martin enter year two
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