Fragrance and personal care
December 4, 2024
While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics
By Zach James
Luxury beauty sales are falling behind lower-priced options, according to new findings from cloud technology platform Launchmetrics.
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0emodYv+OXKFJfbnKV1RBbsV+cX\/lX+sDAA9N1ayOWKabDxAd8Mk34oCWY6TS\/cHzC26GLHecuENoIjv23Dy3ZjblOqdzh4JJPwobUWFkegALOC+uaSNceAzAoih\/FDdzIIaVq5QELrwXDflzzsDIY7m8OY6ORL7oxgR+6PdNg5hrTuRDEp4a9WP\/A7qMwFZWUufuz5EJw86wnfRpgerpRozPNnyE+gAASZGhMYrehSf0AoX1gRUggGPF241hxbVoOaPoXqaRDFXIm6s2HgdhygeXOwCp4YzuxWw9iYd\/LG1iwxJZQ67AiTiDQj78BPEeP8d\/VzcWpPfajsS7b9eRwyKe3+gqnIAEd1\/YFaMTJPFKAWHQdMxvggBoSOGq4beMqkG72dDykx9OcYamlFuP85mmHEv7+9SYQMK+bragAa1J3CU5ekMkuzrXG4S0AAmFG1\/fS3E5J0OF8EUsHIZZjA+mJBjP\/v9pbHMnWAY0i3NBf3AYqltqUGk2OHou0OnlWWYoucuh2YwieMHMxlsLsZKzWxx9jQufYlDGCOik\/\/iLZsJshgMO6b4QqR8awidtynazNtFlwg2E13Ke5jo8LvSCTsjbhAOU2nOV4fWd9y690rBBSMr9EE02QBdQLaVxto4wN4P1tTyzCYgeJHTvhWdalFxhqciQgGVaPOQMpS9JurbOANeFe\/JkjK6DG8+kulMMoBxKxZLwBZtanTFV0uaePqRapGnDFMng\/Q1wcoS3CRKigKxbTb2SKTyx\/CWHdlVzuhLAZtRC4FhBqxEmtVU49jByYHSvEUBJFCVkOYLXviUXv8ANsgcI41Vgl6kOmkXwNwdpn7ECvqkbf0C1PHyLNwi7DbIhxAtJbq8KVYl0kvdr2VVjXYM6ZzLdpNgLA8ZY5c9sUcvsULgMnb5KcSkTiem8NZ+3DPsH8y7AWlXLY8qTlR4vc7cQD4Jkl8i8KLRSq7fx00o6kfWXiszNUB2uH5xKSAm8uzMz1RWXyASlg81tkwlBgXMRUt0pZot9jNHGcoQEEFM2P70V2Y9bHkd98+YQgOEIwmiDRkRJFgcqzn48wK4RtdCaO+SByr+HjQTV2msggzrgiIG8f1QnE7vtvuWfhmjCseJjLlvnxRFsP5CKRM0IaXWFc6KUedpib9IuNEc7gslItrSQdugu7qBYXNEdtVmJRU8XuBMHQW15l0OJ\/Sdj84BsLjr8IqWmFGxLX89wnRySsx5obH6E0ucx4EhEg85BhWLxHqOccQwjLHryagyQ3+gnX7KPaiekI8NYzI7dVf0JGtSfCmkQs6KZlkut7\/OaDli7UiJkO\/Z3skuFbTeX2KFluW+9ogDh\/DOKnfdFsEfZZi+K2+8QykpHbIvlQCyk97+mT2vIgBG0SJMvvYJKp+9SvXd4M\/\/LNUIqwqQLn7qeZ1re2lqp11\/L8LJGbAf89cYW+SMq2KYoC8aHwlx672NXrAHb+khADASpT97G6NYsmErpdcBxN8Lqew6qDr3EY3Jum7Ul8wzn2JbmiLIdFVKRVoR\/1myRrfo6NNCM\/rCa9tvLf9TAwz2EnWhD+85mpqOJdMTueMlRl+X+hrCZowa6GnOOUQEEHqrqo8s8kvG9P+4e7cFguDLlizelM4ERxhHxogKFtOsqdb2Xx7FdAEg3XoCxKyr3TgJtheg9xgE0dE2\/NPPmiG6aDr\/Yp09qQW7MItakInjKEaUifVpESs9svQn3PmHmOzo36aBGZb5elvCZzUZ7SfTec5bok6xZp6ngSK4cgJWlin6jizMH3jUTBfdSZCBNU+LzSn5R\/tfkOGIk8Y8tw7iWvJQZzt1y9YCxApyYh8+OxQW+Ny8DMAtAVpROrT2p81VsPilrTTdHCfYOB1evNaCqZw+r8Ix502g0unnRoUCI+MPyEX4iLKE5JARO\/K3CUIhOyKh\/suEbfI9pDyVRo+vOY2GUBazEWzzlvSP5KVvxSoE2kRTXCZlB6ziCpHZKecvcfdb58FBg74IuuOVdnUo3NxTwUR08yqIoEiuoJMYZQ2W5usDf9bzvK0wdw8laG\/sVDSUGewXi93PgmUoRzIoT+5Q+jaAU8HSU+V1X3rtHXHrSWHGVhUHOr1u8sRHsWmB52Ybq0kXjSfy+IO\/FWUNU8ZPFvS3mEkWhkouvsvMsexdfBO8BDn4BVvt8JqPviaTa\/IA09S2o+aNif6MzfNeFQSszq42O+f3hW17kLKuKqr8panW7ciQNhuvqOADJLQTQ533v5d4ZG2G5QmpF4Wtf2MFVhty3RqWoYTAZ\/27UKTGGDb6eJ7ObZfn4Ql5pWYh1M2SDgRbBzx44863dufNAsrKAKN1r1yzT6e0J70vW2gRJlRrmj8MNcPhHNH\/Wst1CHI7L2EuFy16LRncDYcxxUIvIqHBWpjWi75KgVAh7qQPZroiDIeiqQevY3O0Hqal+Sx\/CiOXbNFJDPwU11J+9luuxZHpXjgJvvt6S1PsFouNsT+i97hTu1Ml2hnPHHNPBnh3U\/4FV8Lv+nKaRgaT5CwqmYD4NTcxi8ZR73w9\/dZemZXnvKByA5jvyqjl5\/vnyZAKcqLPpryBF8Lpz5gE9M1zgtkyKFh9MGizVTzBNOlIVAqwkjhNIR1Izx4a+w9zvCWlQRA\/7n2aTTD\/0jdMziW5l\/hUyJEagNUxB+5JtYw2aG1xppxExDx\/i7+4moR4s8TFQy6+ulkvxwtVfA7oFI84IXtREBGe7q8gIjAT\/3n\/1p6n0BN1HYLKRDuYuRsWoWAyAJRpbNhaQ6Xetgf6OumcgSIGQ72ZHzynYV3NktONAMqwoe8n4oUHijyesEmvhuAGPh\/wkiqDcD1G5pITV6dgkBeANmTvgT9b5UHUduIk\/MtiaX8Xo+hOdH\/kvou07co\/iucNpqKZjhg3vvwvEiaan30Ko7h4TFxKrkSktrT1K9vVfKs5uevzBlLy1WPygot5FrEymrVKadU\/I6fW57TuEYPaYNazmvgPYKwC\/zMIha42Y5sa\/\/3ivUwC4URP1\/rGKfJ09YjlKcJhX69YD3t0gA6P0OKX0+YNBnFkjW\/VDTVzJtEBNSBDujAG6+Vr4\/GwMzaQxXIBSaL5MImhTbcY6TUtH0fe2IqUcVNSvrAhhHQixDpMckFTy1jj8SlBE9nZxZga4jassHYVZRdjm6APFWBS\/R9R4H5jmh6ReDaJTM4\/aikhwLNbQqVMUTTBODHLpfxPMX0ibZFikWmDtYVvTHDGnsvS1kz2k5QJud2HrH+6gJyCVJD1k9UOd\/Q\/R3SzNpCEaPbSZEJ4AAjfAGIQyxdNXoIGe7igWzxQhBdtJ6IkbycSLtqNYIjdIG28HBAYjV8ply8epdVLNftZkG9\/0eq+HnRyVMDwu2Cuv3RCV+x57XiKQd\/A04p44faTdp7xPAVtk9u1+ohiNx\/UGX9msaYR6tkeBnDHLePguz6zPCu8ggPXRfrlcX18hqvh5GJ7a5Jlz2JM\/rClKags2Gpsjt5TxY\/znLQkHZAUiPN8m1BTwFifu+gOpn56dHb4tHq4kiBxiHPUocH7wkxEo38UqlpK2hHjsI7lgsLU4f4uSW+C7UnzHnx6SKsVfAHV0RGq\/WTAmUhvBa0nS\/l1J9GpA\/YPGdzbXH2yT50HbJE7U2KwJrwhjXT5i0oGI4g9cOU5BPzxLzqJyn4LO11DRC\/WjTSX7ggEnefqwtcQ4nwLdz\/wE7QoY5HvNDKT9NxIdaLzb2YT65xGYMKGtjFjfcKtvj4TghImyf31Wlh0wKME8Tqd3FQMbWY1fhcG5dYVLC9EbyNBQFkVh1rjhGdq1KXCRcPHsgCXoWEEzoZNRSh34RnPmRow4h28kE19RfhCAMsYqzwqb7JiNjji1x65s6xU7aldxmM49nLQ6aMj4ycsTaXInV2UOU9v+ueHD1wvpxS\/nAnb6xR8g6Sgvt4mdfKpQi6L9iR3RoSUM+Tn2HSCdELxjyWdW8W3yI6nwpKWGgKZqZZQmQgZnRRE4A4OSRp9JR1mZHXdRESahOxT9Pvtw\/ehfqZlPE4iFChCERMg3\/XNh\/OKxe1sog+r\/OGGjvnsEuZxF5NDMJ3Z1kZwc=","iv":"f127ed28c4ab0d715f02e1a58a441eaa","s":"363d4bb4fd7a48ef"}
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