Fragrance and personal care
December 4, 2024
While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics
By Zach James
Luxury beauty sales are falling behind lower-priced options, according to new findings from cloud technology platform Launchmetrics.
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","iv":"43526103df7e4374b502e62568d0fd74","s":"f3dc6494455847f0"}
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