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Dec. 25, 2025
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Fragrance and personal care

Mass-market, premium beauty brands outpacing luxury: Launchmetrics

December 4, 2024

While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics

 

By Zach James

Luxury beauty sales are falling behind lower-priced options, according to new findings from cloud technology platform Launchmetrics.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Dior dives into French Riviera with escapist fragrance
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. WatchBox looks for growth in editorial integration
  10. Dior reinvigorates Miss Dior with latest floral romance
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