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March 20, 2026
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Fragrance and personal care

Mass-market, premium beauty brands outpacing luxury: Launchmetrics

December 4, 2024

While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics

 

By Zach James

Luxury beauty sales are falling behind lower-priced options, according to new findings from cloud technology platform Launchmetrics.

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  1. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  2. Coty shakes up board, announces resignations
  3. Park Hyatt crosses into London’s residential market
  4. Dolce & Gabbana expands influence with spring/summer 2026 ads
  5. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  6. Mikimoto highlights 130th anniversary with actress Michelle Yeoh
  7. Nespresso turns to pop star to lead next campaign
  8. Patrón teams up with filmmaker Guillermo del Toro
  9. Four Seasons I departs on maiden voyage
  10. Marriott’s Luxury Group launches artist residency program
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