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Feb. 27, 2026
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Fragrance and personal care

Mass-market, premium beauty brands outpacing luxury: Launchmetrics

December 4, 2024

While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics While spending among younger audiences is on the rise, prestige maisons gain less ground than their less expensive competitors. Image courtesy of Launchmetrics

 

By Zach James

Luxury beauty sales are falling behind lower-priced options, according to new findings from cloud technology platform Launchmetrics.

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