Automotive
August 13, 2018
McLaren brings consumers into its films. Image credit: McLaren
By Brielle Jaekel
British automaker McLaren is using online video to bring consumers deeper into its brand by creating a call to action that could lead to a reward.
{"ct":"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","iv":"7f85d3f6731306c89b6b3e1c220abc44","s":"6a16f7fd106de791"}
Share your thoughts. Click here