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Automotive

McLaren finds a way to make online film more engaging

August 13, 2018

McLaren brings consumers into its films. Image credit: McLaren

 

By Brielle Jaekel

British automaker McLaren is using online video to bring consumers deeper into its brand by creating a call to action that could lead to a reward.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam