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Automotive

McLaren goes live with experiential retail space at Wynn Las Vegas

October 30, 2023

Situated near the Wynn Plaza and its many shops, the brand experience center is poised to garner massive traffic. Image courtesy of McLaren At 2,500 square feet, the McLaren Experience Center at Wynn Las Vegas provides consumers the opportunity to interact with brand favorites. Image courtesy of McLaren

 

By Luxury Daily News Service

British automaker McLaren is testing the waters in America with a temporary retail location.

From Oct. 19-21, 2023, the manufacturer hosted a three-day event for media and customers, celebrating the opening of a new experiential sales space at Wynn Las Vegas. Created in collaboration with Beverly Hills-based luxury automotive retailer O’Gara, McLaren's first-of-its-kind showroom concept hits the world's entertainment capital with rare supercar models, limited-edition merchandise and more.

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