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Automotive

Mercedes-Benz shares Alicia Keys’ success in intimate S-Class effort

January 12, 2021

Singer-songwriter Alicia Keys reflects on her childhood and motherhood in the new S-Class campaign. Image credit: Mercedes-Benz

 

By Ellen Kelleher

German automaker Mercedes-Benz has tapped Grammy Award winner Alicia Keys to reflect on her journey to career and personal fulfillment in an honest campaign featuring its upscale S-Class sedan.

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Rolls-Royce drops in at Oberoi Concours d’Elegance
IHG introduces Regent Spa concept
Capri Holdings fills CFO, COO role