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Merchants look beyond referrals to drive transactions on social media

June 2, 2014

Amazon leverages Twitter for social transactions Amazon leverages Twitter for social transactions

 

By Chantal Tode

There have been numerous predictions around social’s potential to drive commerce sales but with a growing number of merchants adding transactional capabilities to their social media content, this could be the year that potential is finally realized.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  10. France welcomes first Case Loewe location
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