Marketing
March 21, 2019
Gucci’s brand value increased by 50 percent. Image courtesy of Gucci
By Sarah Ramirez
Italian fashion labels contribute nearly 40 percent to the total value of the European country’s top brands as they refine their brand experience.
{"ct":"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","iv":"c335270b788fe345d3990782d4a948f2","s":"209afcbb604d0d1e"}
Share your thoughts. Click here