Marketing
March 21, 2019
Gucci’s brand value increased by 50 percent. Image courtesy of Gucci
By Sarah Ramirez
Italian fashion labels contribute nearly 40 percent to the total value of the European country’s top brands as they refine their brand experience.
{"ct":"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","iv":"c5ee27d7b9adfaeca8cd1ae58c07702a","s":"0f9705e42c772765"}
Share your thoughts. Click here