Marketing
March 21, 2019
Gucci’s brand value increased by 50 percent. Image courtesy of Gucci
By Sarah Ramirez
Italian fashion labels contribute nearly 40 percent to the total value of the European country’s top brands as they refine their brand experience.
{"ct":"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","iv":"d7fba8f877c8ba4d611d85a4f1dbef8e","s":"6489ad68c7efc12a"}
Share your thoughts. Click here