Apparel and accessories
August 31, 2018
Millennials are the main growth driver of fashion ecommerce. Image credit: Saks Fifth Avenue
By Sarah Jones
While baby boomers and Gen Z consumers are pulling back on their online fashion spending, millennials are making more apparel purchases via ecommerce.
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