Research
June 4, 2015
Still from Sotheby's video
By Kay Sorin
Millennial consumers have radically different preferences compared to their Boomer parents when it comes to purchasing luxury real estate, according to a new report by Unity Marketing.
{"ct":"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","iv":"81db6aff91413ab291837c5144f73f82","s":"3eadce0566a1dfa2"}
Share your thoughts. Click here