Research
June 4, 2015
Still from Sotheby's video
By Kay Sorin
Millennial consumers have radically different preferences compared to their Boomer parents when it comes to purchasing luxury real estate, according to a new report by Unity Marketing.
{"ct":"hsVvnPE7kZK+gASw4s1FIePep2MVVH1praMj5SA1Myu6p4NIqyug+K56TofuMRWFuQ7WU56ZAJ+VHNGDCY2Yja+r2itJAigmWBGOQcfgBoVRYGToaSbx6A8KovoVrfDXeTkNYqL\/R2rgS2dP2t0paR7TkTEqjcxFAXImKFvHoTZ2ABS3uxIHpjJw3RWBFL0PV8+CGx26IOvE3kSVC6RRFRE\/eQ6x6SlY\/Ziv4wkoZkZYndJTM\/cbcQmUonZamgNVZKlrSor+xS0bDXmf1p0ZkbwWkNHCZY9n+A63hnNyWevjNNenhgiA4A33j5a4yoxxhXhGpcnNtGu\/K4\/7q5ePihrrbmB6X78r1MhtUIKqtXUNMaAkM8g5StHPwjIeNeTo5dtx46FTSkOc6yDAL2VUhD60OvN+hSgE1HL4AFGvF\/UxMZLyJqh\/JVZxvnmBhAHe5W0S5bU3UcNm3Na7PV9jd2yzhGATCcsY1JGZi7rs5k91nY1S3hL1qWD7nqivicl\/Z4iS9\/H3IbIAD8C4IYAUQ1atmQoA+gbvqL\/B21pG6iGXICWlieENibX+vrrVk3Ohnd\/WaPYfjk+oR5H7AmMJFI84NjNyFDDv2GxrD8Z88CaVmBwgsTc0Upuqw3xh8+\/KZ5qZ5D77Jj6YZqN4Fi+20l7aKxGXFlqVLVj3b8mq5zNcEk0V8ON+t4uQPoKhfCgYni3uNRjdNMGbv+G3hadbizF3KcTziTR9tnWnwWlAMnfAyhmncfzSsdYkYkNxG6DHWmyWPHVnSSB8YQjEy6p1CsHIK8xcLoX06PFk8A4FWhnb3vQ8yvjNi5NPUlKFQxZWcqy7sl2jLw6\/rRoiJGzXKf7omca4umU6bzlnFo9mxGUtnngm8aSBgjNWSQFvMPwSUvba3OOg2ARNbmqwB4U8QbIfbQy03cNmUcyP5SS59+BaaAu7SCMQtHLsD7QjsE\/SFoxT9ioFnNH+m6Kb6dSAvbqsLFXyPg+cGFR2OdtvpC7RpgdbRcA5oGkCd0oitNMN+3iY5W2PK5ct19yktYlSdNbsD38RXvhlfGqA56hVlaM0KtDshZMxkrcUYuddU0ccbR186+JfI45U+G\/uBvSKeOUvM6c3o9pgx38seR0mPNC4afiDP\/NjesU6fe3VFT\/bmxr\/OGUKgkoaunAo5smgAZ\/XxPsWrnrqSdwwY91wzwrarVZRS8j5EslXvJ8jONl\/hHIDVKuYwdH4+PE6mvTBlKag8M\/COBSb32m\/BXzpTkwMnU0Sh9zV\/ggffoNCDqX\/55mZRZTaawkwQwUfrYf9TVkgCnK79iEvGhjdktq6buLET2y6ykOzW4YLIITudCeMJrtWSdKCNS7mAjLGr2D2RK\/hokBXk8XIinrB2rgblHBIq9YtDYWfSQyUmxUpl9wXCTHCeYTIhwj3ZUbqzGpGa8\/KOxzzm32945qFO6e5C9BkuWgJWipDVZgZ\/8OKmpbBlaQ9vqmvgpoAjjDpZfDJFNOe6qBgUYrihs7z8tx23ca82L\/RpcR6T+WlH4SCslrQl64ZWUw8ZGlNxvy5xmT1cFCrx\/HwabDRxAn8uiuYqguATrQmxOC2B4aBsDNImgCmYrIoB0f4NCoNU6g3FGi\/dH9sNl7l+2F5KNTkYqIipLdmnQaOgwXZuFY2uRrZ738SP\/m2le4m+QMvdGmeEd63XMJozPszzN17OMjAhEVG1LevgeW1AqZzfCrPw0MKjxXPy9CqccgxbmnLvB0f\/bsuHndMk4ka1UvOB5U\/+iaD4kLqwZxviXqCEp76pEPnkrXUr\/Y3Wl2LqUg2xelkw\/FSUDI43QyVAHhfnDPtRUO6H6dOY9jf47xOKpCtXtp\/ghootupoXf1vAhTmA1LjbZS6tj2mB0prymKxn7nck0sbMwv\/IA\/g2NJXP24gyfHNbEI4S724kkc\/sZa4u\/kFFpKrYCajapgKqX\/tuvuWroPGiMKhb\/iWOG4POuaoEPRyfqUF34iXmMf3GBZi06gmjw6msxLXc1NxxODC7\/6I2G6NCq79o29KPr5cYAzidluNcNLnHW6DNrcKWZk3nk\/LHfdQqt8+eAm\/0yNs+4PKFPb1HMDILY6vJmihhaiUPpWCzgtkjr720OGMal5H4XzHk+dsuLO2rmY6RVlH2FL5s4+npp1DkffAW8eGRK1GB4Kxy7F6+X2trYR4xYlg2JWy79wwkkGty\/7Ua2o7EAXlRn3CrKax\/bx8VVwe6QIZawEi7mtSxIWnUoBQ5ANPEh+0PgXqmsiiDmXsYhFaO1voduVHHm3HhWgWibPFv\/GWnnOwZvxbty+7F076hsitVuYfIyY3ZuqZpX2gv9yEpi3QhVEe5PDtooa4pGXQm6t+laOsfT4d6w7f9C1ht2QirpWcRCe+Yk5b+pCdEJYl3NXJcifcXsghFSl7ZOJi1CqR14dOAnQLVF0LWDc9T7mKG+hWy8Xo8p\/pA6mf54QawR659qwqr6pnPfmYRGptnbfnM+6V3YRiIvw\/76HLoYBpF2P1HLjnFSCS7WfODEYFDso6ua1N8QKZdi2SzyKfXUSLNjZyomjkDY8i14lY4w5vI4ekWHZ+xUyFV+54Ltryr\/V9OOtfIkxDANhHkO4xSx557HPxj3TPLx1S\/7hrczkFsm1whNhsRwqPlKNE4qBnscu6pcgakvXcAeMq00smQyi6gKxZ2UTsUsP77FrLDvrIfqAoPuojt1VCBfW0QpyPwh8JyOd0REKfoA\/8rgLjhF1z+tAxcdUsyGpNmXoj54XrJ7i8tpbmJPhTzn68jqn3RKHQEDgnl9KA0LDu1t6InXedQee3uBk5VKLc+5oscag1ODLoX7EtAiiJZRS+OU13Cbv4s\/ifvOIU\/0WqsZwD+ggQMId7E0mg5QoThuiFxSLpd7wZKmLwxYcQII9kLSqMUl2rs12AEoUO\/927Rr4Xp\/Q85qlUzfQ1URqFucvajInP6nxEM54Rn71kOa2AX05G\/fbhah8ookSypYhzdLRr2XdbPZtJ5rxLoE+JbTDq9N4HvL1JJycsF3N5OR3G7uh\/nv71k8xbkLoHVXyfstNc7v6jzQzEHI5rEFh2Sx1A1RxXqOFEu6mzu2xS9x2\/Jl7xvC2pOXu\/7xFv+j2PH8wtFDRy\/iiYNVzmIVPN2wpqSZGSrr6q6vODRFSLNGU6lqjEeDAO2spnBbwxg788lxLWzfHonIZ6Pk\/oZoBRAtQjPGYKlgJiM1QpeCMLus+mEfCTCKfqOsa95YLHtvj18VlIbFhwCNTCR3KNBlwQuo\/TWow2I2Fsl5GA6tb7uo4ZIBXkzofbdYJekv9FGZvWZzkHYcIda+R8+sN3vbmochQ8N4MJtBEGDf8arwXjMoqjzYPcjAXlxDR6eMDcdLlOXRnAYDvPms6iAHJ8+CMPo1Qi\/0kjVrbOv1Ym8CqilE2kT2oKGlMZUBY+S8cZtvZFoNKuElRlmLAs64gyiJnuaCGrAoZ1xKpFyW4zIqUX\/RzgeoKlZifm5CfiOWW+OIywtEchTJXBMUI7vVXs6dWGdD18Fg+iLAuYzbCL714Y4Q6LEhliYkr8bd8X6B5APvufajshWa7Y29Y2mIQsWA4De2aMCbmhsj5Wn0RWnwkE6+EandrOhZ9SZ+E8Y7I3SmBv08FtRfWs4ClbjRMXS79ilxmjVYuzBmuz77XlavPXnlsssm8GNvmRBRebmOTbu6QwKcT7XEo6+fuZbY6Y0XEtUM+XEIlDnMkJEcsk234RPobaAZPH4Du8IwljQBvMHieE+HN4cINuLGk0Vdq+mVydZdSBciBGZ5lTGilkXVXQoJ\/k\/yUuVStYXr5wAQNRA3+SZedmXgUisDixapsUERqZNQYLO\/3HYQ2wiZpNtke\/Tu47BwYHjXjpJEzW6ZooaUhEfvLqrXbqhyX89s6MCrVbpsCeT9JXo3y4UNxL3PVi+t1xTz2R5bMh9gLtkmqf592MrjwQVeYzkgk\/J+jquYFRdCsRzXijiuyoLbyCw8Jp5MNNGpcZuihDX8k3N7H4kQ0JlGS+LurfLsO29s1jueDRfp9Oh7qINTinPrdylhaheAfaQAftefIKrWw9OZ0PkD8wDLRXC+9mEf7mvfgEFRmApcFFdB656itPowU\/hwNXNTKuL+vgUcRpmcuA5XH1UG0L636E3hQETFXodigBm5\/szzitS+w5m01IgB63I8iQYxKolsN1TSXNM5OoZ08Ev3VtgCTOWCKxe\/gv1QQ6owr\/u\/BOBniPlIAwDnHOhZz5Vx\/TU5dNV2wtvqsOy3446CTqJplW4VIkmJXlT0roGGXqK+pyuWmqMm29vVUgIdsyk8CQ8XCUSDJvnl+zGrEOgmeLYKMGiUyL7niwi1W2EfaZe+yaxtWn1AzD7NEqUrNWFa3CPeRjrt0FBeIAJnjIBEjTJl1bWpDh2zauTVcYG+WBtaVRfWNyVR1F0iuBjFlln5KvJ0voo81fFyZCWta2gxeDf+0TD4ZYXNklQH4WhB1udX2WJhkSvLb9Uspc+8ygyrGgcyyifRyUQPcRP2Gx3k0\/mlnsF1\/4KNPw0cNXCy2onzz9+kTTeoFI8gVzJCUEOlYJNiWzVmD3OWmm2BCQbfZF0784jmEqh2yWoGsfllgyt\/XePd+WX0MPMEX6P201ICpMTn3wd7lySAjyhgQmM\/Ep01dJDE1V0bzxWSS07vGH8bCOVcuoCHoK2GQ6tLWo\/+mFXcG+z7jCPBIMhE7HLpdNuI6ICT1hG1URBmY1o2JGXIUwMiz7I1P00bMnSyrwLXk1J2476ACVtR8cn1q6s0W73vaOkqCHjY0CfjppJdVri3VmiBN0pu25yizBDXPVlbG8seGOF03TvTTyXL9q3W1J4sQe1V2mN+g74h1PGJtB+1KAvLcHF6f7HjhGibjO5T1EJd13HKwQXVnncGjy5niMgFbZxcCkMrHRfKQX\/y+Jhd9EG3Lcmr5y65Er7cegC9jr7qbQYRstqEMrhfQPNJlAYvj1bOCuRB3cl9PndLWzSLZe2M1oxH6u1dzYig+JBcABp5DPiXZejk5mktoMbatTzMjcILdaNJcyqbYn34ELg3QZDqzslxuvt5NfQrewrvnedvBLhNPrKwq54vqGXHtgX3atjAWZflIRNFkCUls+kx47ScFsZ3ix6kIbnVD+uGf1IE23wOSOKfMZaSaenX4B0rJ8r+fxF2y9ZNuSOB\/cnWXTbZ9mUdcynq6RUgy+Gp7oGbs1VbkygFPfCBHco8e2CbImMks+6As9ZhdL7X7AGSgFySfQOHHGQS+HoX+O1\/+zN38+oTq\/HQaH0683BVxlQ6fk15PGLUZKA6eRvJ+QHItUyf5aBOm+7gfj3A3NfIeQrN2YYcRfcJGEsmdJq0HzsfO9we3XYrwfFCaHmVNnc1\/tY+P2YVblQjRmtwxRgcYcMuucv0nopuEUiqxI4C2c5oBOLBL3m5a+plRe\/0D+\/yfiZLKpHHCSD1E0J8mCdhgiZgEYWL8AL4KpTa7tk38Vg6DrU1zDgwuusYXqnBj+1HQa6Il4zZMqdEkefjNDjW50b9MUNny4798p+43szzX7rJslS0s\/AQaRYYBRq2NT5xZZX4\/OXeMifBT1I7is2+w4QNczqlnxIyeHvuatIYu47ZTrB24SSwVkRf9sx17MTnco1QhUbMiXirPKPEoUOwrjJek7SeLhnHxtFxIkAi7cRQvr5MoIvoVzlb3WRRJo0b4mOpBn90MEq8ZPUNyoZmQrb6HBFV5F+EhgHqsPus3SiWIhaHsRm6pA3HxiqTXFS6Wh3Juu32XEESJLYzlMczGcBvvegAdLKyufuaIBsG95KPk73TcMa+80KOSIik1v+zecHlBwISsiTC5xfW5yWZQWjJqn+oIUd5P5g6Ut+N4CNqUP2IniPffkBhZxeoOyUmlEw9E9Vb4qk7JA7OMY4uw5Q15uPToJh3Q3e54BTc5B7BFxipldFX2RzkA6hTOa8GDOq6K5\/RsnTikTItXF\/AY6\/JFjF0kLPLjweGKH+wCUQr7js1\/0nexymQCqS9uZXk9eZbSSVtlc\/PviJIqpF3IYTLVZvQ7MWO2jkwwXaEwemmGZABMihHcMiuHgvPNo96Uq1P+vw8tZ7YE7gQRV3AodVGlZjVodga9aKIzcs4YBPA+swx0+GKP3vd+2zXJC\/IT7cesXxrRD0koUuS067NmivFRYbYVbtVRBxyHCFvQva\/\/um9fqnUZIi76pl2W2uiFQtanA31D6b9K70Bwwog9sKoHOXmhtMbzUnqwYkE79CJ23uESsYDb2zAEct\/+PDGSZo++jwR0xMbTxjSZIxe87SJQYPozTLbEin\/7QMx5G85RhHRGmuPgmrQilY+hUiiyXNoumLpsTDpHVN2H4LP5OMeWFONU6K56QaFxtkA2oX72B+VJPmobYlvYG\/oLUXcv0QAompIwlMjtjayAZ41izagRaScvpUbc6LHRVKA4jVhbk1vGWsq59R\/QIBRP6wzThwdYKwYVbf+nAzIrHNn77SRtKwmxQm634d8CGMXew6GikLley\/CLpWYLbokfEbzRH60GBMPwag2FlLumtgZ0qGEiuQt8QdUnPAi8EidutuWQGMjq0ilSSoRQPuv5iVbX\/hEdDcBBnax4r2kZ8AzzetGO9yhjRkU0a1eYVrwrULQs44kcm5IrGlS4XS1Z7MCWoUJnSrOLD\/13Icinz\/7w2H1HasCMDWtz+LL7lSljk4AlxoZ1UJWm2HbwnHzh2z1guic5LMhhUmrQ71HGMCrThiCpXqdROUTxojFzOvNygTiuoj4ksQNXDAiV2htCTh8zeLEgOTNwc0GYY5GjhXXk4QwoskOmWFBA1RCkqhhEYEKeJFElGpMr6pGvlVacT2cWqrmX10F3+PGNXG2LIrf2XV9GuChFHQqFaepO9um1td+OXp9lKr++QjuLC+brrYc\/QD22DhdU1NqpnXeu2fy32cAmZqxwrnmp18crGWfqZvC\/5G1o2AZbgvbCXL1FJt4tCttjfrWE78w98tnDKB8e2WuvhUiN3tkZxM75Vs80eg4v6ooEWJp0VLkaOC6ThJPJXNMfLvBCoP4\/lNc115j6yQKGKFWk5qxIO0sMHvq43QC+hTxWR0QeCLzUTu+DHf+Ko82yuZgyzBZtrf\/yzYmS54L4FxHwkA4Eh2icWzZ7lU5pBNAapbikLDL2oGWaMKIOP6AVjtlYUlrOR0w2W4fmrlOa5SJFLOmo2I\/2RRLWtJI2CXlAwRsLNv\/ZyNyQtc4OxlV6vVnVBcAfx6vZp+h3ZBGFW\/xuszAVdN1LzecBrViXaAlbitE\/mLpKsVRLjWncMTfcLnLVqKr372rmEPXIoJuQ7DRS+3\/3SErZlY5XjgHqZNVnPM3uPZyrDtcDn6HOnwgRF\/TqajBeTReKtXJCzgldSWEK5tSnW\/g8kl981vc+lafFlLDdSYrDiY1VGv34eNTaNgSA1uHvsj9YdU8BBiLHRabe0Esxxfii\/h+N2LmId4DS\/PZNQmUNGgJRcKvKNPcQ\/3H8ACfbufgbp+p\/LzNcY1qxynvItlY2cciSUzTIoLe2HNysTP637VfSw\/BSgvw0nI0kdQG\/hjF7fTWaKBeb5Iv8tEZ1ZIkSIUEeZbkSv4hCgSPSY9\/sGYAMC862iEMNYaPOS6MhNmOUSEscPtyW6+1T0\/y4R9GaAVQYXN9I36nk4t0ZNz11j3SD\/Ep1E5i1Mxlg\/6q8FJH1MGYmtWp6CbzKegtIVqDBM\/RpKHgT2n\/C\/IAyYW0OYc0DhVqvxH9gpovvpKdpBDrRuUqdqqFir8p9tlwxCAzXSmDLqKx1DAC9Kb5Y+pTkLHCOE7iJ+VdYZ7FYp\/pgHVw+6XH\/i7tOLBnoyJ7MjyAY2V6S2ThPnAZeCC121n+MO1DsxwwxCsl+CqoDNZnWHsv5Rk60nYcd1o+J2YdeWLi52jABmAfKllzMhEAwQQlrneWZk0I+BTePBx\/uBit\/LSTP3M7quNAH4CWhNtoH4f7Vq3OxLUBk4y8KwWD5izVYJak1YrB9h7l4lvsDzrYh8nJFLGn2ofDd7icbChd599NiOMjgD2vHZW6qRgUv2nkcuYcHWi+ZGXh47\/uv0K2wa4K3Z11KWyLaICalVvAcisZ3LjEBUSZi13rgwwYTrKltRFrGCxhUsS3Zv1hNwigMYjmBcXjFEkD3fAWzcz5+XHttnePWD94DDbKhFk2\/auCPWeyIJAdVvnZr9O60EndoWLEupSQnvKA94YcAs61G7jONrhrh7H96bKmt4N4gSzus5xOn0746GRhSyLRQ9HcYjW1zNLt1\/exSHAcf3gA\/3dqK2t3RkQYv4bXvoio4LdeFQEmt0Vj7i1rX2GLIa8wdOI5jYJL6HsDjeeLkFbLurKHcS+aAr2TzyLpjizymur5cOKaIbWsVgrz0g3S9c6Kp\/I51EfA4cPicf4jOAazBFWmwUAHm86EA5YtzB177eHR4eWgPP9pY4ZMBnlYNHWL2F4IxCIqP7ylfNTsg1G7jcMJ+6rJABmYDm71vE7golTSy02MOAfmRhh5LzbniINGLONzU91ijSZQgqo\/ztH2leEV5OEZ0qX\/xKOxMTNE4j\/B2v4EXsegS8wJfvzfeVaDR34jw\/zKj+tRDQu6ab0UJqrM\/E7bO0\/NRm+GeUCCmHmwWKMYINSO09ymgQg3l4i0uH9aRmcFhRU8dFqIBB1SoNBlQhtWUPHMO3G5iQF+2LJIcSbAxYECD+SqnDHO0LCDGJlrXJ9\/z0bqlJPMb1KDjTvsNTohWZcJ8By9lZ4d4Se82kuwysGLptAYeLj186UEoUSinOpU6ob8dvEGB68\/7rGGevOC2J7yi9S74FJYAybXKScxWsPS2FQtRSC9J1397nOouymh7ta3UoNBaXv8sKl9vIgY6yL9KSkJbJAvx5OPS9cgFa0x2UubTUFAnxgMA9mQ==","iv":"5583f2b054ae115cae1d953cd0be0455","s":"cd88f692a0f55d3f"}
Share your thoughts. Click here