Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
{"ct":"e3iIghmypN3MW\/7OUWz7fD3yREStqZQoHTwprZ4iwPW8ACzAc55uloHpgSUb3h50+ufk7UPZ56tJT4zj93aWOqzc1xZff7ndfKCceG8RS2zI661QgoTSs0mBjbKbS+K3DpjT6gRGPM90cHvcaVn53JZD3SO0uTcq6pY0ENI0L2S8Op8kVx3gZ9nGAZ89IlbRXrw\/lXY+cyXy13sRCXr4yaV1GPxaGfyumb4KLmkSNBB\/GGyfy9DN51S9pvB0nnrJ3LiSqBCF7+OC+sB4jrq6NeLQdQWoNYoj8yZwmZzF3rUISToimoNgCSMITK4HA2rvoUAsh+FxfN9augsD4LPgfGIQ01XdaTZybZLsIFBmKAzYIT8XdWU7S1aAllud3YOy2NbqoH9RH\/3tzRXQSWzorSo6rRYZgKjAQ1mBsvUnz2pBPiGTmslbfgZ+\/hXfBIdkiqv8XPkRdAsn1RutzON6donfKy8ZAaYZGLzyeVwgAj0pn69ALIDf3f72M9mdWTHjOGPsLcg8Ij14zIN+wt1039C+Y4ov4vsP9SaxnZU7v5arUWMwZ67SfmWY7zQ7W1YKthsbPkQY9jeP2WkGocXeWimw4t8z0F89XVAgpzYFz5QVONhG4KXACcqF\/cDDsVTip7w6J67KHTg0ejgptMwj0\/4TeAWXHy\/t04INGwXL7Nkv8QDLFJa8Ujd\/nHwUTilRjKFeLy7\/F5VutpuQfp\/vcRLazpzbVV3WKygeRUUsjz4\/cbwEC4ke4eTPQCFOMkDkyfmna9QaKuDXUdKCGbrwVPvIpzcUIBxNXyhGgcBFKNXS04aXdOTjWr2Ej701SfNq3KzvG5FICLdAjFDroYyvIXVQrLsozKscUpWwcduSe+S9kPHEkgBBO+2iUKTpVqmI3WLIquFfZJpwZPLRGHfNMbxd5apq1bxc3hzViGW\/ZfOBMZe1ylvQadOIhClXbtWFu66+2pl3pgUPj7beSwDCofYF5Gznj2uwsmMJ23BcvjE\/oCwqU8+r4IuLzCNT\/fmA2guiu\/\/juGcpACMFSnSGgLfKms3CejUFgbv4uxPOX3W7SaCW8Zx5qvXNNayt+CkWQz1Mqa3gymEyVRho+uhzEqL8SZeWAWsDviG6d8qvU8UNwsm2CUQwroyWkf4xmrbYLF\/z38PE\/ljAXkApzHookGQ4OYnqMCUWwRuo9m\/E982wb4JNfSAV1SMZgZuM4kZLfO6i8mSCFT38yEJBIInJhe\/OXSooepB+kE6SRcMgYQyQ2XHgDc7woWb0WgnLQ614AEzWHA9dmDg5LAN\/MDDO+enaQYLIPWy5T+QEsUJOA\/SH0+MyC6yNOuPyV4u18GwDFuM\/jXSWQbg9ZLuq9fp5TsD7HOGKdr2RKN7Pql4haeezVQMo5OHg8TFNRzGLetvVC8uQhfMbbZ\/OEYPXH3UJ98Y4eyjL4XYJE+xzoxFzoryBrIKlXGqhMxCKIgPQMu7asKIEYqf7v68RuKgK7NHwOdtH6XQFf3ryStuaNOgJwxKuznO7U7N6roByL5rvSXETHsPLrwnBEfxmmthhvdxcPzYwkXAFrTVNy8LpxB47oKuNUg573sk4wzTjrgH9l7zIiePwQ5jXDgzhnBPVTZixUJTq4LbXuW7hP4Dm8F9n+eCwfphOZcLSDCYMyN4I\/1jcGlrvzwFPzUr43CPNwAK7dXdiVmgh8AexHwm71388\/6RP+NWlyTJkwvJUlq8A9aiqYBqd\/KylvC4ATUjBVz4j+etplztTmbKTet4XWXyoHeb4Sz4Y4\/G4diwwSJIIBk\/huQ92cTQe\/q\/zjZIlMKX1CHQ6AP3tbHLTBEg91U8v\/1ANWW7bsy4bCzHjS4V1pl\/xlVqGzuUMFowghxWZNAElysoghYdtCUNsXE8ofBZBPVmTws3sivY9rv9CyIl+dGQIjx79JEPYZ9jPw1cwQN4zQ0sBjZikXVruQnEis\/Y\/K2weChxOTGzhKDQ+tYlzmPHqgOxusKeq6UsiToxl6ixS1mZ\/E1XZwhPlav\/fcoGU8SnC8NClpuJ0F6LXPJ0hu6emt9\/utWjtPgt6R0o8oBvz5Gnys7N6oW9PIgP+aIdu3SIdOfSFbvmzZbNNrkUFTdKSh5FN7WZyVYq310HQkMM6hTUUh3FVNeWr8o+RSDwjB8ttnqgWBmT9gmTmYiXyiy+66HGilyNxOhSesKAynTs0LZjGCBQve6zQclvRX9VDj71ohfWCV1ldmwNpOlUFxdLpXoFgOcAe6eu7do5AOjZeNQHaGSV4jpbHBUMS0FjFYPTsyjDMpWgf6OA6XNlTdUxgxW\/LHsDLZVYvCtBvmzENgGbMkgJOGWmQRhw8L5yWJHMlMD4rGVj2SyYqo1ohUh06rfx7uZxiMjkLPMBWvTk\/o9rp4HBzBCdEI8oF+z429JCrt7lZclHdrjXJJDHmzOYN3o0GRROV5hb+Fw1yOhT\/X2XE+ZmaUTPnlXm4JF3RMR11f9t5pIBzV\/x8ARy+2P+ORa3P0VCcp\/PVcmTqBlDwp2QobJz8kaVQ9W2gcsMwFv65xhyP8V9kRm8IqAsJZntJa6B2asYICO\/TJjM3+lCs0dLNSVa3pN+PGJLaJZyVH74GtW89jeKToQ0E\/Q1hf6HkgmTHF5zB1Dpz2\/uX7BDHOjX9Js40JFUqbkRVzHFRlrw81AygMK+HOurj1tgfEaOCynfweYQpPGonKcqoBiThaZjdaLX1zLJ65TqnGpMC4dS3Jtz3mdys0zt0Xf\/tF+x4wkJxxAO0UgakYkSprn4LgZfvEH72pdDkKVSChOg4DPL8E6nKDAYmzBRrEe8sp3D4B8PSjH\/Rv\/4F6wfmMvLQvcUZZZ2GaOmEp3m9XkAAcxncaWc95xoOp6dlX0Y44AqJt8yYazhf7FkCcf7MBmb18Mq5GIDeKtEfAy9n8cXIsqeqo9TjLpPINoDMzOkIpVJoucspty9GhKuonwD1dL77IJGjEu4Vl5xQK8DcjZkp+t2hwtYxrkOHw\/KQQ8Nsb5YLJsbtr8pVbkyyinVIRjNpkz0ICMfRnOnYvqmOKKhD1IgwGrcQV7O+j0dCn5lVwZvvMDlCV0kg0BwMOPndDoHNaC6d54uE8K\/TlWU6oJu9st60sPSFha39zYtW+Y5RXSM4S1ttas2QXT9xQc3clD3MFzw+8VnuB2XWQsfOWPF1L4HgviXM3NW23LWxxKzovfyhqz3qBYC8ynq809mjbmWUruiLIwkbSwXWt+37BibT14FzStc4WgdfGczcn8LewKVsBhHmqqGvmGl8rdJS\/gBM0NghoBgDfUuEk2mJkV+rmqrHLoKpNDF\/TL5oH57XP5dZTLswb0by\/wH0ZbxjrV2un3RN4nE8YwdC5xNqM50wG2I2UdRUEFWiuzkeFHQ+sCymI9kWfMQ7rMry37owAlzNMlNilw7jN9oLUsMHPWjvFrtojjuhrmgqBd\/wnzM6tE+sG6yeTwH6sPiRPCPi7Nr5Rd1hx4XO8jj3QoMShjSKRWi\/D2hinzuwiuLnKYYToniCIIU2VKy4w4dCtwjUGPehVaYm6oTfw6jy5YKQEsUrfqAXpfkVdbgX3gp\/2JSWeA0Bo8dC998gVPErBgLsjswJoDe1Ki7iutx\/yhKpCyPALCQPULkzES9Wu+C4VqfR5\/beX3m\/DcSHYjI1iHhm8HiDNApHuKAMTpwItYX\/9Eb5THypZTw11gs+mC7v0xdhSc3UVr9brk4iZVCKpXGxXpxKmXSasV5YbJm3kZV7GXSsoqGxBLtMIxAdFcrYXE5CQuIdLj9n25gwYD\/ocuLPsOo1Rsz9jNS0flVKCTAsT\/0BM7YCLOAdXBKUveQUG\/qEWc7PvCpN6MHQG+IsoAomZ4f\/ghUVMip4kt6VMuzK5pSlRo5GqNc2d4ui821VSzIAw4WZisTt+GPOmGJTty963OHwuWeZMOWZUiAllOq95wlKFD+9eSZese08tHq0BQZYGxfRxEsf22cg4XzmLUyf9jy6kZHwmROigTX3ENDCDC3GiZlHIKjmpdHqBJ3Vo\/t1NRMJBc5X4RDeK\/Wv0GjuRdP70BRngeW9dyCu9478PnfQEFRpmMHnDiIoRhnBoEzXh3fXaqv+vJunN6W5C5VZCr0iO6cf8pWRABKP4y9PIx+nEKRm8ACnStwb9PS71+5BtVYsI+jmD+kgAb+EussEUTcT\/UKpFMHC\/p4Erw0mBvq6lkub3DigBU3HpK0Yf\/Q7MlAjW+\/Bki+RYpHNyKDRuWh3\/3gRYlzeYvbFuHr3gpjhXC4qQkLIuw5UrIuPUXrI71OgcAd8zSNk\/g2WS8dzXcv+OWe5UQqIRS0zsNQgpcnVI8TW5JmTpV\/x1I50hAvfBEEoERO8K5DE8+18gbHctfx7CAERocDzAOhNTim2xZqS8OCqLt3fXCuJeCwf2vPmIGtZIoeos9Fze8jB9g5ydSjLEvvFR6NNkfvwa04ccPKBr5QrJO+I3cPkRHTvpQ8uX9SKATEF6gm4ODoJ7EWNQOGE\/rNXGZs4tOoKiVJS9y3jlp8xiYh8eGbWAF7AoBNTMyIBNXb3mHEqIlaKTAzcACuaczHis0fEFjPxD7IXdpzpW1MnfBwQksVOr\/vPKuZVcgqbGJix9h6IetZQ8d47psML61mBmsT68vgmoAVAM9Mt+L8+wcSlKWdBWt4ILPR8C6y4lkG4I97ZAb8c4dG7IOSEradnfC6j0nb7LFT1PHTa5MB9F\/0XKBKKqxRbZ7r\/84njPo8LJaND\/KDaM2b7QIHrwDdw4B4DkiyJ7zf3uLSFB29v6JbgThLQjpNx1wdNYmOqT4oO0Z1gJ+Y+ksSHQ2YD12dRxzEfC6n\/iZS9d7wbSpTeIis7xIFOjd1Gw6q6RmW9WT+XYiok7a7AWZ0wfxfpxZ6y6k5HgsO8C+klUjn1e6p8VXl\/Z4P7jYvr5gJ9UUBQPhgR0ssc6z6W2NI28Q1Mt7nMDgiFzbg4si\/iiIOfEezzsZ63HWWm873w0IIcmvFdQgpeFZ1YND\/qsHkZnAS9e20ToZhmbM1ioaURuKV8F70XJekB4E+8jjE\/l73oap+7tIomJdnnOPgu8Ze0If15S9oJi3zCKdXLFUzwk+xPiT9DhyrQScYu\/TGBwXl4mPb8NTNgcFj\/6JAYlCKgsG+FLyqs+3jjEp2V8Mg7a9RldT2b\/XkhLrMDI1cl8IczPTvktr7pLOnbZuc4OU+VdJxZABfBnWE1oA7KUy\/cHVq1xjXvO5eWML2OCXoXJZbfE4zFfnDZfl4cQTrz3EUcoTKxtwKjVokAqoopUWtgO5+s9k1+dqXaFlRcYXj2m\/nQEKlHUqdFfw+DRJYepuRikx5ZpFvR1GVhwEC0YfGPwWA9E9Ot55IO\/LkbhzKc9vK4iHMdJivjn+\/kXTipkQcJIJKS7H5GDuvjo9UUSs3Jtt9FgQh12wi7QdfDnuzc3sssAYzOlmtF3Z7VaLlYFvlaFV7v+x8RFkl3l7MBcRcIOnLod\/NJaAINRB7RHnUd1Suhy4stSu4cbFeA7sbOSw7OUAtgJuh06aI1++IsbO2hUFxx6Kwbu32+fwh1tc02u5ffPsl7MMEFrRCS6c+QRcwyLaAFSoUtwNIYZrRRRXOOEQWmgkMesRjIUkrxGJYNUyaFU6D2gTQcr76IEg9wiCkrVIwScn6qLh5HlKTd7B2KCCryYgTVphFdflrHsi10uR9yk+PxRYWG9YLWsamISyXnIbxFXtKfuJfn\/PkkeG6ao26qvxwpe8ZDaQiE4VNpnmw9cd4Eys5m6AYBoqpp3aetwesDeJFP\/yr0w\/sDBFt3x47j2QelEog7WvGoPrgJ3clM\/f1lUG5qLcg9+OMqX6qXxUz\/DK9JADkVaGQRJCTpTxO\/el8EVJroRMPNNb2fTR\/\/vQ0Jn\/RaGLwYYBqjn9LBxScZDSOYdR5+haBNHi8drKNyYNAX4kP+UABT+JL5tNjwN7GPGJIkPwykaGaql2lpTN1fNHHTEP3s2r8xz1kP+FPSiSnHgrxqhCHOpGlYUNKPH7LNJrZlwHHQnce+j\/vcAKdDb1UqeYPzghgApali8CuSZzL1LdSeKgAZX892J5zDwMlIG\/bXL7aEytCwGMNccBTx9NUvHwHeFeS+TOyhNganeMXsUO\/5eqAjdN0j\/eddXz6O2FuZTvMT7wADMEwzpEOjoeTSufU2HtS\/dzvuCGj8Qq8nw3c6jC90J3+LQzO7JlpinZS\/e2u2Y1hj5Me5v8b68gY6g8a7iDmc5zUllwGSiWNu+k0yLM4ciewqPQWW3BJlVYl+vv1JiG\/04Jx2sSj7Bn5bq4x6wNaUIZC3oZvsGWH2yQ0\/x9FERnVNxcyBRCeR3oYLFvsBxcVPeYYgxhX6T+6F6T3v61bKs2KL+xAR1XDecBcpQDfEeRGTUUZoLjxupe7xiKtEv3o+qW3dKCshKD1dkA7vJlzvov3J+dDg778A6c8p6AqcuMjOFtKiT0aitAQzdm3ggjTD+SVaDavh2bhlhYQuFb9tdpIhzKgxvrMIau2yc5dh3a47ReYYQ\/HVHYEywWzRH4NnP3R4HAgJI+Ba\/68YB+jQSfsHf\/nPN2Vbpd4\/Cy83ZZgK8b7m+uhx4zDvIuAdHUhjep+LVG686kaUNbj3c4akS62tWth3ODvJ2\/ongb+ymQ9D2zpHgKqmP2KQA9ynqvX\/0K8HDRbuUKXZWeMD+vnxIbuClZwlQxlFXdNZSqo9t8mgL68OTA8nA9y0Ncpn3a0NJEHtOuh\/XpeYF+AJLCswGa0QeVH6MINe6D\/rnH9gDgidUI4\/AmQYxwOrNlgxUoItMuk2aaDJaHyiu\/lfrk\/GtwGHXjEGW0BtS5dQAkvgyAxOBFbXJbqICAwDXJ1wQPOJP2mZ73SNjusiE1Wnoq23k7a3hbO4xp0GnGfNujjvDw29\/Kazcj+f5ZnydHaLV4qGt4V4HgZJL95E9UJlb25NXHV8k3GD6Px2PQ4Lz9GNlQz6R6cPemjWWfa2Vw106YmnknDQuWQSy1zbVDTjkp0Oz7uxvQCm4U1aUuW1AA2T5NgsQ6qc7rBMrFYY8DbVP0sOmvyRV46nD4bmGzwIVxwqIfn7QacRtsuHoCnPjh2eZrhW0qPJ97r\/Bm1+u5ByZGIDT4BVqNrmbsNccwl9GpP0HXPt9dDelStSTnFJPyHXRRm7RLA7Ebm3GWpqiwFaelzcTfiKdVjL1HSWH0\/wxpx1An\/fvSB5bz7awSWly\/gYZVXknswGeZA\/krIVppzGvwFMuCyFiYo6X7NN27+Qb3fNMRGsZEerFjImRm8leInPxkQFSZtz3+4i5gmJpAzlIjIkQDZqOjRePmbjKxdRXVt8tDcS6J8CGXTg2j8P8afpcNcdWfHX7cFI9zcJn5iTXimAtplHthiE8\/Npyz5WDLqJid0UelEuo\/jFFcx2HIYG7tCECNwFxBH4VUCtAxIVae5TsFRbeLs8AwTGrtv7qzcKVsBr4LXP8W3a4qHurSp17FDQyIThnD+3z87\/pP4zkJjknuE6Xk9eN2yzybRzkzAFZEGm7CZWiQBfHUuffepy5Si9oxqiHPgUp2QRaIu8NXd8x\/nhHEb\/8K9lxD7of3DufmChbKFWSWIanm3GhX7s6S4HOqhk4zCXdIT8OKheyyWiZWKTUra72v8avKA+BdR2B36aOQLychdkCGYxtWGGgsmY1L1CcXc4yzZPTo+h\/1ad73Jolkoy7b9I8mZOsEdOqOh0XtXoG3H00JbMNgfXwshh59IaRz0kgyHKRo0jVqvrsykiHLIIECK0UlAGaYfDzrqWB1T1\/NKiE5YOXYccD\/uwD3DkumJ46I3bF5j5yqfoiUFklvB5iPK+pJc\/jKxOFOilPPhIo2Ke8vTeDzVMRqZ3twsdLdNhrVvm48oJdxRKxbQxmbgjeiFrIMHsJ864pSKOO3xkaOalAvXO7SZqZPRUSNAZMHN6nnFgMHwuaRBwAkjJ8TvwDX3WEZQ1hv5WYKXU6YlXdYDs7vNjQ3c4l0FjMah0h47QHtbVFMjlSeLhOJoitCAKxhQZvuZWSXcSAks8R+JP0tcG\/C5HXqLtgyE4Sp8X2Iret8LneMg3R7xIpxNQglwgsYBBm\/fS49pBr9mOIF2prkMMnq6ZskPcpkF+C42rix4k20jMl59yzF5eLFvEz552adI9AaKG160ByUm0WvOhJxbx+dau\/pWingVlDxHY5nKznvt68NKqjZZy1TEgvPivlD0ZHXHUKAlUcFvJFkntATa9ODhp6vBV5aYTBptRItq0G95pjx7GZ+7vcV8tNqkqiXpoz30hLQNL0Ov36Dy5JG+idmAhVcdYcZAhMfuIIq3\/EnvCTwR5xUbAfWL7p2JTpyd02eehBlxnLaDf0Um01b7BkuvIptanMmB0\/7eTRm3M8gO7zGYTMlxFZudgvJdA8yGucRrJmyM7A4FSkY16+Fs4LA5kuW4uIIpfCCfso9TnkxIlc54j2DoV9Iv\/\/QAtUO9lt3D+87cNv1peA1eolL1T8a\/HuWxbl6tTZ7F0qd+vQQnEUbMNNqR65C1\/d2ayuGCLtpUMsG0hRmdkODfOVc\/bPw6Osd39wdhIsWxlAVTKFzF+VvQR7oUvOxgmbhh2K\/UsqCXSzwd7+alSuGcJbC7yudLTmRJjpxNXOUWAFKkt8thaFR59sCCtofRRu9X0+rU6LOZRaL8k3VAqjwpc7+Mf6d+T2aVbwN2XhHyRcQAhdPSP0I\/kru62S0clo8HV87T8vkjgZTik5MV\/qD2g8FZB7veJWrDXK4cJXSBzfILtoQZdyHliWvMahwOtYljRWjQJM8ZgcGhXj0D1WMbKxyHgoM0QRCmiGLHd9GBJC9In4Oy79T\/FDHC3sU9G+ytw6okf4J28afoNF6mUikR3rjY7+jQ6+xBgNzWJ9nPJYHCeFfDbAY1HSrrBU\/+GdvruqbTxsYavKFMUG87bsCLB0bVD5lhJcBF+JKzCLGrRo+l83oTkJD0oyrx98aBsVfw+vlbeNhoM\/Bbb0uA5eJ5aPyhHyGTkCGJhbxI0KFAvL+lpS8CIpL4DvJW\/vjyix0nKtQpwUQQzLS5ihQJhVCqtnoqU10LOjGg2vlifAH5uBkhergD1uR51xGb9u3ElxMbA1fe7apWSJTG9Ywm30LZ3bilXzxwICpxw\/mhj6rXk3aw\/y+AucYZUpU5Jr4SKt50Ry3YxE0U8wMr9r8ZybDszV\/gUcOzcKOPgbQs5oKjLR59frDl4xtiHqPDJHvASwpvctmedUnkE5td7rpV9hse3i2coEZmYa6SnqXdDXkcZwQhB9MwmEEqxJfUn7LrkAWrpZo4Pu8rDbI70dnFXxrycutu4Y3wjy5asDi+wz5vAAPoI1eMtII07vMovvw1Gc5A+Xs6myU4daeGCC7zTkcex8ck\/j3tcCqTbNyho\/SfvvaTk+ny6Ko+ZVvWSy0L2tE+nMlg7K8sgxcis3AW8sI3hIL5HaKswQvtSj40iJgWEc3dPIAlaVkjQQ3pGgvfjjR9M201aAqA+Z0jsXYdY+r\/IN3HCeV5yNyap0arfM766U+EfIE\/l+PEruI37\/9VF6vOMOvn1xRMjQh0OTj2w\/3+1bw+AiwgdrK9eJBqQTi5pT8AU8Kl7XYil9Mv68rod4H5Gi7CyzLNnQBVpNpS8Y32jJaPlj9TlVEZnU5iz0gdFfX3A7YmpemjD3sAMmFmT4bkb2GIZzI29JlCB3MVTy0fhIeebffutG7RFrTVA+nkjWeHtvqDTFNkc9+jipHBOSdWTfZ0Dh1JPySYMLMuK9c0KXrC784uP\/7zqftp2CWVMOmmPXDwLTcS02iwDgMsJcV9L\/GL3\/QN8uOUB3ZbKFaUy9PT6J4SLPygZd+WELC\/vGsCzB0MaN1ZXnBik+xDRGWR7zvuJgSGBk3szpKuN\/MyL0VAKm3ATjBgKpvRnAeHt0OUF1I6694ObJnfQ7edPomp66fuHVxHG0GIXV5o4SeCpbsKBeTy0ZHmKoN82XdxoX0xq7zuLv1XPBWU\/JBk157fDhpqn+Gr8t+PS\/aZr9hBSv4iqTaty9+80JSwE7Zwg69dKLFtVULFL2kBeTPsyMOwzO45N7aHsUofhBchKK+Chvz9CfS3FX83g3YF6\/RcpTViHb1w0jGguW184SJA5b+b8GSWcsblMIQyoCPOMhnr4owmWBOuR98OSb8B4\/sF7iX\/u\/HrhuzT+lZyK3YghAge9nw==","iv":"a17151e9e512176f051ea9f3b8936e74","s":"0a0072c95e1c8fae"}
Share your thoughts. Click here