Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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