Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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","iv":"f567284d5fcf07501e0ebae791792283","s":"93d18b069aec0a7b"}
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