Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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","iv":"7ee98413047cd89cb8c4ea23f73b54d2","s":"e61dc8792fc1c271"}
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