Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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