Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
{"ct":"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","iv":"1007d637572ec911acafdafa62614a68","s":"1a7aff15f4cf203d"}
Share your thoughts. Click here