Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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","iv":"2f42a76ccea759b904994f6a570e047d","s":"32394f15651c40d4"}
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