Research
October 3, 2013
By Joe McCarthy
Eighty-eight percent of hotel brands feature a mobile-optimized site and 75 percent of hotels have invested in brand-specific apps or capitalize on parent company iPhone and Android apps, according to a new study by L2 Think Tank.
{"ct":"UcaFfpGLbyzbAp\/hEXMNI9CUQRnTQ3vCkRJ+vbm\/+5DfqA2Uo+QUNqN6\/JqnI9iKrP7irp1eUIPkEGkpt++nbLYkw08ebxfT1UcYT\/Xgt\/iGct8Xy0DR96adx6IyGMEqRIW2vAOF1y6bQP0KiRMSJCnAi+eWCFvfAgIJ1orHuZzyLLOq22BsUcArxTgKWekLKmkiYo+KmmAsT9akjJKW+XxNPF5xNRVS402zkBlck8WA8JU2bJ5NgfDCuUR1KDB4ThHAUOpiu\/\/tasIMGFb7KKh0E\/JSsk9i\/PCT2HrucHO6Qy8YggszR2qvz20D91Anp7mQaquHvKyEv9WMDTd6veOPaJXAIkRxMv7rSB5ATpiqMJcOvIdAu7Ow8yOKqVzh7gGq1lIg6BmqAl82PjuC7tNMfML65hKCsZ0XeDIsnKIdURghHCD\/yntsQbLi4HwB5GiT7hRZZmZS73MIi\/PRdokMGGbEa5wFgUsqE7Tz1Gg06GY093SvTFNkkkbs0CYOSo6FS+VDUm+5kTE8+iUFiASiddUMlRI2pxAf3UmT\/osQZucjPCSu+lxmkFXDgZJYGDElAyOxBr0\/qSZgq3A\/wgdfw0fgf98Wd7DQXKzfnKetNETOjtpeO1bWq9Cik5Pv\/sDJ+BGfjtN4nt1fUWa7f3GILGOgeBSe\/TFYtvHFb\/PgYYFpbsB0JRt9+X5vpfF1MqgfXnr2Er7llANMiadxURlMtNDU26IuUlQUVxC7V0Rz\/rH7KIzh3VJk9HDh4u1m6hUy+YUsFhx8hDNyaafNNwcxkB1AKEFWktt5Es3xR7v5L\/CUCixiNrDXiIvW3qsPFjwADlf1FPBeQLlhUI74R\/3\/D80d6CiCP5\/dbRCgpWKqlONU3o5R55J8Npj5i8UD0S1E7FDZiudZjE4yWkOglrnSgj8rcf0iFF14Gc2zXR59djDc6L7iQSxYDnctIXVuwktbx2GDEtSv7W3AAazxTfeX6imfKNE9xf947NMbsft43EoKoLo4M8ETVP3J9pv4+s1GKfIzGk\/erocSLAFS1sBoMs166r96nL9BpJulw7DCDPooEsNN2H3sf7SWS2j8quVp30F9E5rAAUFSPqZ+NAwzK8UzR7PBFN1wQ7db\/6odOq\/yjom3YOw+U73as\/tPpJA9bbnJ30iRAcR9HqbWEXVC8s51+fHpO+Qrq3MH\/eSualDspUOQYJ1Lrgwd6YIAAQ+nIEggzwll41Iw3tYkWUW+Dj9Lvld1pYuKg2uYhQ3zSPTKHF9rueDAPD2qIgvVHwri123V2doqD\/yrGXi7UBSQVkntjVGlOpLfoNHrXM3LP35XdVJbsGff3ks3OVExz8Y+oNfNc+Ge0Wb6NEh9GZrpDfVHbJZUXcLqt63+XX7BwGZ8sXYlC9bohtfY9xqbE7a5iJGOfKENgjrEKljDj69ApHmAsT2dPKwyuDK6m92x6ZuD5UjGE2zWvyT4AIKfwy1LyZ6ElzgRY8s8R8\/MPYTYFraI03R81Gh2YMr+2rw+4W4GTk\/ancaXuUBeHTqjoywq7oOj7Y9um6BhG+S0E9+t6cJMqZVxwzgsnRfjCaQ0MFbczlNjhYpeZIbnvAjXmHytmx9SwWhR6uBTJwCrT58PsduvatzMnkMEkxIS73JlsvhL4pjnQsilb8tHCZPVhTezfRfNY0ZymUnDweF6fz\/QHLLDR4wUvP7GqTTM8PbVJUcEU3VSE00HB+F8KC84Z7jPm2\/kXr4OUSYNeQhCYF+6pAWE7bDVOMATicHDXm31KIPYadJhld3KiIpYQbGcCQHc8VcglON\/5ji\/RO5tzHh188xAYQNhFUUdXDaajdLcm0jER+QLpheGQeA0HuFplpAAJ4brJTqzOKs10HGsuhxxj6mJYEEfs+oYYb1ydPZamG1cu6dmOxQ3Zzroo8GSytj7LFFLaG5j1G3ytGPs836E8t4V5G9EnpoB5CUAinHW1izBQQFATnQxyJc\/c6SGYYWMCIOPM8WL37n9LND7kQ+uw5g8SBy9VxSBiGb6ljK85ftv92wic3RVzrL4+llWZhYqAn3T7qLfBuo8sBPmVHIJam5mLinnIyDv1\/CeK4MJ6Yg\/JnxzVpVie0Yn7oNzhxyy4CXG1Po5Me7Vwc02Bhd6IflLsCa7IV4\/vmbt4\/ZGIgwkBSwT4do8hL6IAe1IWM89bEsIPQo+Z7Oer9f7hQGuLwTE0AhpvIjM9uQZq5p\/v86i5r+ln5eDL0VrjPsG\/Ng8zT4Uabjmj\/HB28VAeaQXKctgHw5xCONByByj4pVez\/4FPvpPLkfjzbFQO44Ct5lfXHPj0m11Rs6\/9ijR\/i2V0voA5cKZab1IvL\/MR4mNLDMZXfvQAbUiZdTETexhaHsXB0luHAIwsqMxLJvShuXgFhsEstJGgjpgS2dN26M7aEbhVnkrgPjdBI6OT2tA3XiktnM7LscBhbR+KCMQwHjOZ9cLHnHmf1rHWHrC7T8v8b81gcjTW+uka+6vGxfvp+VoJDZXLMlDlecPKwZmUGR1oWTJ3W2bQSp3fU3w+cMT9U+ZdecUmH23HvnYh59H48XlxYu3vUOKb7sh\/hbs8uwzCpLOa9ybqrUrbtNpp1i7C3xnnat8zEAhVKYBF5Hm2beC0KK78g3cU5OZEG6w4upajNOvasLIpqNqCtXlXzVs4753HEbUIQUpFRwxqFSOL3TBpHLJi5Mg0NWUiYcef6A0BmcgMrX6Lon4f46m2H4omvyp5yeB6FE5\/vzMxXBmsiRKGmSWw8RZVoKjw3Bi6vMep6zXGrA9cmoFHReerNjBdTiJ027hC4E67iSdQ1hdt6wquGeMAYAypuqEiES8RvKIonUEiQZreTITZ8HXzFKnJC2O\/IZ3zynC8FIQjC6eXAnAoSoPJh6zGOKRI55\/4o9ZQqFCFcVYHW+k21Rc3Cv0wBGkptPT7Q8LHFc3s7xHxxZhGu5A2kiq1MD2n5KZuLCRCF8Yg3FIf4NCf3grX30MkpcHeEqB+Px93ot6tpNwfEWaTm9sYHJzL323C0yF21YqbprEeMVDiXDLWNwxcTbZFpfEIhNpNN\/83naUHhRl59xUrSOxWLDkBTwQ3g6bUzNpNk5Ju3Ck80uTdBy+6KJxThlBNE+2Kqsd4j53OWfKikDhS1MYmqaVAZWDhQ+SJfCjjhAo2hOpypIut3a8K\/ymdJTDQUSVvFG1LaYe2T\/dgk6m0HxSOB3AiFUDn4WnwPkl5y0k\/\/MkarlabSnE5HTltjvtbj36Ev7daoNQEVQH945q91Ldu0308oCld14GvtK\/PB3NMt\/4ETouigwZFQUNP1RnXhMYSEmazWvQQ1Q0QnJJdspeKfu2arLsrOEj39Y5xELlsEPydzLxz9xDl0EzJHQQ2WPi+4NHey9Ta6zzWsEMIDQpe64rco3sZWmWd+a13SWYTPx8GYqMeTjH4O1KrXwUcCFFdokLIJCiMEtlpPv7aBY2Jkcw1mAkWaRYbEGwnJjfMxw3M5GlWm8a96OYqN88c62L0gpAwcX937jnMT8z0WrrpfTDKp5yGaVgX\/eq+n+1yWjcxNmXVLP9+hNabZrn8lxFRgSMmP10nv56nlAAZHr4WadhrKdnKQxzk6k869RSpKAx+V9La+4N6RRh5BC192guogKwQJgj+hDfVoxZlMZtgUmGmG28m+JYVv1yYuEZyw2VXnlEc2z6qJkk3AsqNCRumk1TOgkqbrvak7fXRVQMDRMqxYFCsKMTRfl3b1TysfC1nzwShN5SIT6JOh8+oaNL\/gRBqwqw99e8c5c\/yyi5Rjyw6HvQQKfK6sN4azyMpBqiTjoEhKHN604w7GFvDxustlyimwBNKT0Bydiai145gudTwFcYeemxrF8WQuCLR5mnIrHe1kREfFG5ZYF+JTFqQtKrryWDjn2rnYt25nxpc4Iu9ewE66+uY5Hq99N\/cR2M9fNxHfsSG3li5aGyhEVmf0vtk\/JgTKLFRhDe9wDCZpZDvCDo4RhvPqdNQRssaq\/JEVk1ow15zJu1RICXWHqcvRGEQ7CKN1DVyJcPWJK1OgDu75uG3FYUG7eOQN7FZHJryD88DfSmXq6\/+68KroXC+NQ04f\/dk5IRZTZQrVKhh3wJm8cEtX6ihujbLv\/OwKY79q\/Rjz4MYELTfXDK5IS\/4GbyCyrJ525nNjmgH0EI+ImVP2JVKx6OXA+TSqO8Zy298etdKRCQ1NLRpQfowbUrRJ\/\/2EZkgJsgS4kbrVTyJRgBXTpmaNiaDxU2ZxIxPf6CQPz5GvLS7OIApChTMrTdaGkHNybAIvUiKfZBQZjfCJR\/5JbyssElR2Ky6AjwVNRjwucbZh+AIZBcqL\/+7bBPt\/RAUD+5TCQ8IugJpTK7FZiuDcgpJwar8dciJ15jmdWRgY+h7g+fb1t84ye8yuNgq5K6ePV9KkEC3nBC+f8Rz+VDx5rxXFu\/t4M+kozu\/Qzm81WqPxEK\/dReHM\/k+lmr9ew1l9iPNTiCDTVMz8eLfTRVaJ0MrZvGbQp0nrdZpymOsLQ8nFJneVrd9xF1ZOoE1AROgGUOLOPP1GkAK5h8RFFg4H1jKPdlzoimVwEc69aA1DPePa7kf+BYYiqeZPWMf+HtFrBGirTu\/1RcBzCk8NN5CHhyYSSbTMdkLALxp+6GuTfL2vIeCK5Uegx2cmhGt3druaM7WEPqTXXb2zVq7iTybVVcWK+vEmV3uPmvpCIvLkW4SzQRxuCe0KPMHwI+\/ppO9awFZkXXRfokDOJp3o08gNLbLz2kOYh1gIjbkV44ePg5A4Ksbl0EH4pXaCpJxQQwT6R\/mxxiP6lERpvtBqEMEWqpIAIEeJy+jV8jvAGFBaIN5UBUrstCuUWGwXRvGdjhorgn9K3W\/VyBdu4nsX0EhMPhFs9n1vxXoMn\/iBLMEuj7rVBkHg5vte5qjhXmq6DkrSY8657siKe3KiMMnoRFlB0ra6KMi0Xa2b7izhzd\/iqB7PJq1I3THJyYFTo8n62TfcJswdo3hubc6OLFbulp4sqCHMMNsLcDuvnqiMm1UXu7xtHjDdy+zjQGMQJZqn11HU7MQ1u9WTJXSSAKyLqPU+\/ilCTJanoAXM9U72p2KSqtrPmq76UydiTkOEBBD7Dy88DiKYacfVzKJC\/tyrDud5SAj0ysVT3T8fzVkQL0WxRTwstgnak7Up68Zz6ZR2c3xEC3vPamPbaDw8QIXY8lXN9GUKciM2do+mVhON7rCBysWe6Lc8D3KrT7wXKSXEuT72pWDzauPTGdOUzMr98ftXC1Oe6iALeMjugftdaQiIDk49I0in0VnLrRGEQbPR8Edgt6P2vOsm+RqDu2nb14lMLpoI1LRrdRTRNPobx1K1GWn42jTl9qGULWzeQ9Yfbgj6PD71IAXayMqZyEJVigZdlZJjv\/ssyN\/3EUNzO+joAXeYjgIN8BcO1HR95snGQjvj5epRqmCW6i0kt3zCJJnWru6RIUpqDOPvuNBs7Yv3DIQSQ0sFD9WjER\/oVTideknyYrbx1Gb24GEp32qwnCPALQkEVJ+UCdU8fstM\/tTj54n+SqLN2vx\/vnhAWLVgrBE8Iz5T4KfjavmuXcTCd7kk64ZDke3ztsf2sKYAYGrTcL19p24jQ6UnfV2kpIS6fUWC0fyndDDMNTT8CaM\/JsMDlCMQNgr8K0czRLfaD68gLCGVHo1Jv\/s9LELOlmmSRFg0b2W8YdWJvdvo7K0SgN06Pj53Gdez2MlVfVrPZQYUighrVejao42vcgqcsG+KUitnxDNq8bZPUgKFD9aRZUdUpBvIrErExkY2fKq46WENh6i0P45cwjK8VKf1S5pksAL2ex+Q0O2w0K\/VWaNfjoMjc1llyGxpsfyUpGJUtbpTHGBI3nQnr+d5MZmHrKdxh1yuYBtvixdiusA7dDWTvdZJHrnX5bz+J+intU6RAPAXTJeZbIzoKAc6SfKj\/39VvyU\/Ix6qfPPgTFk9vU2jgfdUsf0JV9EKUawFHEGfTEOtEKGY\/0fycUj7xZ554DpNHyenhtbYVITrHNo0JCXG1E2ZQIFW0RNJ62wvO5T706Rpq8Jo6cpcWFUa1Ru57CeJQ9ZCxrS+WaPlFrZdlsGQ\/oT9IoipWXh7DXGugX\/TRPY1\/dhtXKW0EiaDsJs89txFD7yOP2TlocIyh5yN4d9Ck3DpEA7DDaY9j222ZkJziXdawCd3hqUXRTVfP8Bmeey+2TURHOCHkfNn5drIuF27GZ40+vOlx8Cf4srAE\/PvsdXi7j\/y8e3MvDq3hyl\/mzI0\/2afopQQWxF+aLXOQoEJqX2hWJlgIGv+QTGZEQty1VWDpkPRy3q1fVswzDpMflWsQILT9KVrteN3X7qyONkahNO4dbSUNPL7eA\/ZLDGjFobIFlre2tHqaQ7UlxaOF0pcYarg3quAz6tdwP7r66P3HNUoG0UqXdGEl9m1jJtwmt+pzqAIRtRf2RqySYgjxNhiStNEysOC9FfKFj1JWvOFiOi9FADp08BomYd09vrThPD2jvcY7J346W15sFpk7faZiqCWsiFeGx27jC8OW5NozGRoQKuiNYLV+LmHrOkE6lHm3VYV+gzTzKiYl28TcElU9d4\/vJnVZmCOVkox2+C0+SEPRc4459WE5tjJsfbZks9GuSyXrC3nk1ZfVozzd8guEjrJgNojUzUcCNaa5oKkjq5B3dR3BupSFv6KQhDaiFyjhhabaK2Ooa1vztHYDhyTvZ6817aJFcnRWdTAO9XtbO056PemA9w9\/ZM2OOcHJwL1YAKxSjwjPxo35IIBb4qquqqjLCvmpu+2rrJcmm8mth7gvkf1BrwGuX9NybH3bB8rhTUdl860bdlvoOICy7PuTVptCl6O1YKSxmeGpmyOwL+kwbFfXArB3Ucfc8c47ClTp7A+\/0o5UcIg8W1YUeCMRfVOvPQUzfu46\/LZ7rCDN7tU680bdHEejjed+Sy7dPO1VhXcMJ4uQi3CX\/pYzN90z8t60IAA9QPM\/Srzc5PnWw8sQbrE2tRtM9Z8td2zrXhEMh+El8IbEuO4n+RTZ5Ku20vEDCeg2TSXkz9Sq5hX8UUYFjcd5xjtQoMoDlaRjoL52FsoDCCckqOPZUxLNDbNIVKmliDkhbbIZODn7SKcctb0QH91SESkoofCE\/EcXHqYSu+ocqNDyOT9K9Ys4ikdGxjWnSDdynOfajqh8lAgf2SAhMEtJQZYUOZyf3liFBtEkhiZd1EearwJXML3Ao\/mtvcCymFQ5JVAP7ISQ6Pdfq+l1zC\/3Tm7ilwnXKWE1MCU1L7EIvZ77yIHJYUcnkFjHMUEFQLpFhHGz7CDCZ\/g5tR+54fk53N0KWh3bra9mZuZY\/+wNfEGoM4qSAK9aUCrQotKAp++7c","iv":"c60520e9df9fd87770a7995d04809bd7","s":"4885cd2b92ac7693"}
Share your thoughts. Click here