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Mobile

Moët piques interest in Rosé Impérial with photo sharing app

January 27, 2014

 

By Jen King

LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.

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