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March 4, 2026
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Apparel and accessories

Moncler returns to Rome for spring 2026

March 4, 2026

The brand is continuing its streak of city-centric marketing narratives by uplifting a local core to its identity. Image credit: Moncler The brand is continuing its streak of city-centric marketing narratives by uplifting a local core to its identity. Image credit: Moncler

 

By Zach James

Italian fashion company Moncler is saluting its homeland with its new drop.

Rome serves as both the backdrop and the core inspiration for the maison’s spring collection and its corresponding campaign. Furthering the local ties, the brand has enlisted two fixtures of the country’s entertainment scene to star in the endeavor, the duo sharing their perspective on the historic city and its interplay with the apparel selection through dramatic short-form content.

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