The Natural Diamond Council (NDC) is looking to spark conversation on social media.
The organization will host the inaugural World Diamond Day on April 8. The initiative invites users to promote natural diamonds by reflecting on meaningful moments and memories, from stories about engagements, anniversaries and heirlooms to posts on design, education, conservation and mine-to-market journeys.
Crystal clear
World Diamond Day, named in a nod to next month’s birthstone, kicks off next month. User-generated content showcasing the enduring value of natural diamonds sits at the core of the digital event.
Those taking part can use the hashtags #WorldDiamondDay and #naturaldiamonds across Instagram, Facebook, LinkedIn, TikTok and other platforms.
The organization is encouraging its partners and their teams to take part in the initiative. Image credit: NDC/Cedric Ribeiro
Ahead of the observance, the NDC has created a hub that allows users to add the World Diamond Day logo to their planned uploads.
The dedicated toolkit also includes a selection of ready-to-use assets and participation guidelines.
Last spring, the NDC launched the Diamond Learning Center, a free, online resource providing jewelry professionals and enthusiasts with training and education through a variety of videos and modules (see story).
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