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April 12, 2026
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Sports

Is the NBA a slam dunk for luxury marketers?

October 19, 2021

Louis Vuitton is one of several LVMH brands with a closer relationship to the NBA or its players. Image credit: Louis Vuitton

 

By Sarah Ramirez

Luxury has a longtime relationship with the sporting world, but in recent years the connection between luxury and the National Basketball Association has only grown closer.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Popular Condé Nast Traveler podcast is leading luxury's new era with empathy
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. Chandon launches ready-to-serve spritz collection
  5. IWC supports global marathon to prompt thoughtful water consumption
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  8. What to look for when buying your first luxury watch
  9. Subscribe now: $12 for 12 weeks
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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