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March 2, 2026
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Sports

Is the NBA a slam dunk for luxury marketers?

October 19, 2021

Louis Vuitton is one of several LVMH brands with a closer relationship to the NBA or its players. Image credit: Louis Vuitton

 

By Sarah Ramirez

Luxury has a longtime relationship with the sporting world, but in recent years the connection between luxury and the National Basketball Association has only grown closer.

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  1. Vestiaire Collective study links self-doubt to new purchases
  2. Explora Journeys invites travelers to rethink sea experiences
  3. Lamborghini onboards next chief people, culture officer
  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  8. Burberry releases 'The Trench, Portraits of an Icon’
  9. Gucci drops see-now, buy-now Primavera edit
  10. Silversea previews five signature spaces within The Cormorant at 55 South
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