Mobile
May 27, 2014
Net-A-Porter promotional image for its "Chic in the heat" collection
By Sarah Jones
British online retailer Net-A-Porter pushed for last-minute Memorial Day orders with a banner ad on The New York Times’ mobile Web site.
{"ct":"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","iv":"95a931197cb5afce3e79290a382d88d9","s":"1a228266c0718073"}
Share your thoughts. Click here