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Dec. 4, 2025
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Travel and hospitality

One in five UK vacationers using TikTok for inspiration: report

May 24, 2024

Brits are wanting to visit the places they see on social media and in the movies, leading to the rise of screen tourism and TikTok trips. Image credit: British Airways Brits are wanting to visit the places they see on social media and in the movies, leading to the rise of screen tourism and "TikTok trips." Image credit: British Airways

 

By Emily Iris Degn

The second-ever British Airways Holidays 2024 Travel Trends Report uncovers where United Kingdom residents are heading this year and why.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  5. Dior’s ‘Lady Art’ project turns 10
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  7. Fendi reveals holiday window displays
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