Travel and hospitality
May 24, 2024
Brits are wanting to visit the places they see on social media and in the movies, leading to the rise of screen tourism and "TikTok trips." Image credit: British Airways
By Emily Iris Degn
The second-ever British Airways Holidays 2024 Travel Trends Report uncovers where United Kingdom residents are heading this year and why.
{"ct":"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","iv":"4e881c9336dd3b7b5496ddaaaf8512cf","s":"3fe4053a197bed4d"}
Share your thoughts. Click here