Travel and hospitality
May 24, 2024
Brits are wanting to visit the places they see on social media and in the movies, leading to the rise of screen tourism and "TikTok trips." Image credit: British Airways
By Emily Iris Degn
The second-ever British Airways Holidays 2024 Travel Trends Report uncovers where United Kingdom residents are heading this year and why.
{"ct":"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","iv":"5df80b3311445e626942b10e5e52717b","s":"b1bcd5171d9cf7df"}
Share your thoughts. Click here