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Jewelry

Only Natural Diamonds pushes accessible luxury in strategic holiday play

December 19, 2022

American actress and tv personality LaLa Anthony is the face of a new holiday campaign that proposes natural diamond pieces at varying price points. Image credit: Only Natural Diamonds

 

By Amirah Keaton

Natural Diamond Council’s consumer-facing digital platform Only Natural Diamonds is tapping ingenuity as a strategy for this year's holiday showcase.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Mercedes introduces electric bike collection
  6. Missoni pays homage to founders, Brazil with charity auction
  7. Introducing Luxury Women to Watch 2023
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  9. Luxury Unfiltered: Connecting with ultraluxury clients
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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