Fragrance and personal care
September 26, 2017
Search is very important for retailers as they compete with Amazon. Image credit: Bloomingdale's
By Danny Parisi
Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits.
{"ct":"vvBttQg41wLbL69U6uwTAG6eJwF59krvO6z48VG+VQ5MMR++5U5CudrgA1lEsgGBG4F\/e9JpyYx3D5zMubOcbJ6gkkQCmBRX6EYEPx1qrTaz9ukv2V7Z26cE+cdPoybx8d2UJt1Lf3N5iPFCdqwoKdo3K9Jnis7yZW3PDTJ\/wkF5gSJIC\/IXSEwCi9p1fz8DE9bpLvVXGQl2hTZiU\/FAZw\/iMCH++i2qKe4\/63b70XweUsp4pxjRECzLYw27WbeTQ4sfFbqaj5zPco9CljMAPsYCuz6+kM3qFuWDq5nDimT8+TDOCdHCIcnP5lwIGzf6ld\/faA3O6MrVP8D6g1hNz5Z49xfv0GLvK8YvIG6dXMngiXEMGiwQm2tl\/IjhwCcxo9U2wjcmkbiXERCWBEW5Hz60furgqxeFtsnr34pMAgyl6p2+6whGoeZO+daXf1nQnyyJNVaZEUwVV7+sNBKdH6qd7b87cwzJWNWZeaQ+UeUU35lSQ8\/YYtdHJ0BsSZnxZCAWlirSEimx0N1evF8FyqA3BqF8hiEGCBTjI3\/7efGdcYyH0mKIkRr10vVMU2p0ZBzkfEC6yfe9ALhHfJFHJ9rgS5413Ufxp5HjOf+7EsYXCz\/KIBmv0LZxQ6gVcymBT+3Eg+I\/p6UAO7GyG8UwDvYgfWL6AeoNdGnLL6PvuZl\/1V4UUBmD6n7KPPhbdhZRR5zXPCVaZVo2nLKKch9pPtIJUv8q4r5\/oPrsP4m0WJU5bEYN9H+V844zqNxAzfJ39oZ5PR3ZnI9m0v9XJStN2t8\/dyn87lvNn6QdCMCSgNCs\/RMYI6AGVohQqZ64DyuQ3Y53uzg2fcn7qJQx9LoF1Op+rwdzQ8ZKiXgtwEbSy3sRxjGaMzcDAbMbaDgN5oWs6QYd9IUfRqupI2TwUNhBF4nr2HfMDsWN77JsFeWnyKOsnTWR4QgO\/MyWKOfGMR7+eETh++pfcJVSBv2w15WJ9qximvAyji0VACCTw5bQvfnoEFKQ77khK21Egz6S5tj82dpeATwPAYubdOOMvYLDgY2Ar+OYXMIAHH1e\/zbUmtxCxkM89bDxq0a5b0xUHQpfBtq52tSNQOZRkB5lgmP8AwuKcMo9mhb8vQyHfRYXaspEpr4Nz4+JnHRRfPLYXQEfcZ2tq7oVCh9XikuyPXF\/Zdcaw\/mB08QYd3iPYJGMtqxcJWWFI63IxvS4W5Gcpq\/7j8bXBvZ8PtPK4UouCmyItrvwrknZTd9wrSWiEM2EbHK3VKdPzgQxuh5zxq+Bo0Gt1fcSCwdat1hSpQUfC3j6qePkrLMLvu96j\/okcnUtUqKg6SdL3wZ7Y3yu4RjqSbNQITLb6FSAiuxuLZFREluDT2Qt4+NCJiMMso+PrEsx00sai01mK\/lYsktJ+OHpkqv4YRltB3IXJk7BK0kBJjs+aoC\/RVkkfMkk7sCQ0AzE\/WTiw33hckmNH5tck7WG8BVCDrpeg5Ylm\/F+HWa\/Gk+pWUb4cM14i3GUvFS6nmOf6XrqkiVGZ4iS\/dsSxDCDR\/RAoCKvuyWfNFSzPy7xc6gxaODSR4UAGGjk9YJ1stLErcl9nt1A2grUOjGuD7VbrXKMwIY6qmX4OZv2snsDS4\/02qdF4KtekObeRd0cazqqWRFH+773bTSKFi3ykfyV9flDvs+mQ3yQNlV\/UvjoUNn0BF4bHwPQjq78is3nun9EZ4uPETNzEXinzUCwxkgPz\/74YJy9X\/\/UHGG3XHB7KKWsZ98APm9emPEpaNWOvLfNgIracPDlH8ArAgKJqctqVq0Vo\/JwHxjV4hE8gbAsVB3Eq+9APP8wordTdeBdUvBLcs1fNXBThgNQHang23wmgw4BIM6KxyWxninPmA8CwPWqkeeV\/i5XN2+rdUQ92QpLH7tny+Mav3AG5iNrs2TIIbVWL+2TXJKwy\/FXH\/Uo9WsRwSncCKglB5Eg5F7B6frK\/IeLDuR3PslYuK1N8jr9KymvfttPdd+bgPzIEuqFTpU\/KHABcP9aghoZm88871Fsy9Ojr90a+j6wXp9TlIg66X3AKxvp064k6GNDT01grTfbfBs1OXtd2xUFVzaMPM0YoCknO2rgo2kHVNsyYQTN7h0jaQJEJYVk\/bYjPTjPUbYWGo38fWwiJUm3bGDrfgt\/yauuxVYiVxeDLjv4y3gvlY7txxdiEKuhXhGInzmpjLNw2GReZN0GhwAKatEw3Z0+orelL+UZ428AOD1HICAK5ZYMRXHtfLsc\/SM3je0u+XoaT+TF2HMr\/6PKGczyLsb56wZIt2Po5gNizk++fj4YwyINCiOpu2rOcblxg3azxwc3mV5Jp\/EvfL4tn7hzTE2OMwQmp2KYcJJmUiWd3bctrfHh\/FKdGLexFEgipRrWs2JyImoLvqecB7bUtNvlDhwjEWUV9aGxDMaB4mAcYyKgFxnj3Jp4zURKyLNGxVgeduKp\/dXPf5XKTTyhB9TNPTVVyWPsbPJJdTDghPD38S+DJDZ+bxdKCgPXC6lSHP6yZbbbbHv\/2J0GNHYXMCYtHvQ+eT\/Ca4K38w\/WuIh5\/M8HPeFUE1Anl7\/\/7qGOQh31Av3XTvadRnDNeg4B8WiBLBW0drvextcVa9wPW0DrTW0jcRZnaHYu92x++FphZEdWHUFTO3nyXVkZ+1LISmkf0cBq8Xqugx+V3NDQNsZrarkxjoYwx1Uz1n9Wjs2r2xCNqHCLoho3kNuTr8uDw+1LWbCRJoK6wEoFJD+e2\/hxlGZ2nlQMRw2OHaHoDYH54agrzch8kBlVXmbgMHbTAeKbKesvmZwk8Vq\/IJYtcmmioXbTEgAwMQm1k4ct+L\/QuqbBxoINrr4hB1RVQ3leeyDA\/iawVIQWOKxf8pKl7F\/kL\/9Ap66XgwsnxqPhi4MIk5lGbMuauuz7J4L7GiaN756jmnpmibOLU3ciXDPmxi3yZLRMrjE7Ebz2oAP9bTld2+JdpsVnP2JepWBXgFFsmUfUg\/FkKFyKaSkHnKjtZuC+g1TwyawXu4T63Id1WRhbJgRH91ztis+VHXsUBFqlgST7ecmvaYTg9p0jA7LpyjRgGK4bBrWnONkPQaFOmkG44NLIOUwosCCrdRyC9rVBye9MhrdObHAv7lCZMbgsrQTJulfWLl9dxBXoc34B7i\/6IN3vjsUMRoB9ce0yQQ77g7DMZq0K\/YxqWpCGqWrlvAY+GVquXzxQt+rMMDSta5E4Ewf+yDJfivn\/puzmBYbs8ZBYcS+nqNa8AucHp11pkHHAKMUvI\/Zbl+oYIPjxzThQF8ru3at+8+6XU8fsiVPyg2JcvFTBRhrS8rslZtWiBZ+M5Ex\/xtBlbbcegqQ5f5mU5MX\/RNn5xIdlAVoCdB2VzO7dYRrJ7tZZFIkYmcwOrs57U5D+BDgsuRDUetbv1Md628JVgcHBQC6zHYBijPqVrOtY5KiME1kHCbB7nGBTf72k2BBrKuwJuOPsFqDkVF6DAMtdPXv1WWQRW70yV8kwpx3xtm\/EnwUPjxrQWSXKnUfQHwHHvKAq9RC4TX1b6gdqhVRrG6sNXG89ik080ki9yKJ1ZE8a0e0yBNgsMsvqyCiZ\/Hc7CbIXGFN0LtK1Sx\/e1J6HcwoDcd6aIBJGiNT7eW3m5XN3QtPcB38\/qCU31IorYuTvRvY394UHbMVbX93wwauUoTvJRlkGR3gw1jBTKhyg55b5o8UgpQ6WPPwfuGLCSkg+bK6i2Uai\/bVYkZLWON9rpCsqH3+oTm4NqCi8XXF2iH07oNjSY1nzT6PI2R2CElTLnb83+ot4wtPoyL2c+dGWzywjtXUeT1xnq\/1XYnKcSwPouDoHfh8NVl6tHbkQE9UpfoOi9GnnH9wOzFafq5CN6bGbzgL7O46qc8H1xwkAW4vX8kSXv60ZCnX0op7cXTevWQevJtFNR+Um4CF3odtgIeCMNrW+lpeu36giY+7klapriNJGLxehVhiYTXvtFNQy075HoMYaE+zEelZ8kKlGsB562yumQ+73WyL8qbdcOTpquyASMqTooDdQIwv+89cF9TGycd9xNQoUA6H6zMN2pfaPpZA2SPe7s6IFejrGlW35AozdjuhZpgL09x5RmQpmIkujQWoA89V0gNjul4Td6SfuG6zyC3gmPFwo7apViHdr1VzxwPxv+HWmUAsMlsF+lXpdXnF\/n19ajppRZ5xXdkOFK5gxR0pSmswx1AD5+lNqQKtpI7RhCxWgafKrMuN4nT\/NNw\/rbwYYHx\/wW0+dXjalYsKysSdDzcR2qrknBrjZMU0fKY3tmDpudSwITEbkKclCtuoh386Vxwvl4nig9wserLuG92RAos49H3jt8Th5lRpqo3pTPHTyz\/7El4CnCycbwVWObCwI93QFycWAWBAcbPa8Fo5p16A\/Xak1kZIgGmemHLp75rgFvja7Y1JyrzRGzWcmaDc7vZFeW+yCF5zOLM64J\/SLn+oMzS0ezvabAoP9141lFhLHa3xQdnnWudwVsUaTNYEbX1KC2vO6zCdplB\/yq2nAvHhlX\/ZFfIw0N+\/5MT9BSCpPXMLONyqr9ZxS3Q6pBDUEGDLRClpTYG9+zYzGhuHIAwmweHBLiexTqRjT9Gj6VeXBbC9+nq5l+ilG0N9rPFtlkbBOridUga\/rfJwRof76O8huXiOK8KFoqSr6aBd+skjXLR0+nxFHzz+KJGeMlYdaVLc4oZZ3VJrZHQYDCbE52kK5+yhWTDup\/ZeXEwzaIhP8v249qclt4SvWcNXkHAwe14C9kgi4kNzXCVE8Sck6+PrzHyh5QcGgkKo=","iv":"3e7f243bd799ce40fe83a6af5c1137f3","s":"2ab6c8199216b261"}
Share your thoughts. Click here