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Fragrance and personal care

Organic search discovery presents a problem for fragrance brands

September 26, 2017

Search is very important for retailers as they compete with Amazon. Image credit: Bloomingdale's

 

By Danny Parisi

Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits.

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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam