Luxury Daily
The authority in luxury news.
April 12, 2026
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. The 1916 Company sets up shop on Manhattan Beach
  4. Global deliveries take 15pc hit at Porsche in Q1
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. Dior hopes to reach new audiences with Noonoouri tribute
  7. Bentley reveals festive commission in witty Christmas campaign
  8. Subscribe now: $12 for 12 weeks
  9. Air France unveils Le Bon Marché pop-up for holiday shoppers
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Organic search discovery presents a problem for fragrance brands

September 26, 2017

Search is very important for retailers as they compete with Amazon. Image credit: Bloomingdale's

 

By Danny Parisi

Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. The 1916 Company sets up shop on Manhattan Beach
  4. Global deliveries take 15pc hit at Porsche in Q1
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. Dior hopes to reach new audiences with Noonoouri tribute
  7. Bentley reveals festive commission in witty Christmas campaign
  8. Subscribe now: $12 for 12 weeks
  9. Air France unveils Le Bon Marché pop-up for holiday shoppers
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
VIDEOS
More Videos

MORE IN Fragrance and personal care
Lancôme seeds longevity-focused skincare with 20th Century Studios
L’Oréal Group finalizes $4.6B deal for Kering Beauté
Regulators in Italy probe Sephora, LVMH for youth marketing
Coty shakes up board, announces resignations
Puig appoints new CEO
Sephora teams with F1 Academy



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers