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Oscar de la Renta boosts new fragrance, fan engagement through social platforms

February 6, 2013

 

By Erin Shea

U.S. fashion house Oscar de la Renta is boosting its new fragrance called Something Blue in a campaign that engages users in multiple social media platforms including Pinterest, Facebook and Instagram.

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  1. Dior dives into French Riviera with escapist fragrance
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  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
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