Audi unifies consumer journey through dealership app
Audi of America is equipping dealership employees across the country with an iPad application that improves customer service and streamlines the car buying process.
Search Results for:
Armani, Chanel propel connection to awards season in February W
Giorgio Armani and Chanel are among the fashion advertisers that sought reader attention in the February issue of Condé Nast’s W magazine’s annual Movie issue to show its connection to Hollywood.
Zappos Couture, luxury timepieces, Chanel and Tesla – News briefs
Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.
Lessons from Luxury FirstLook: Strategy 2014: Part one
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
Mobile apps inspire next phase of retail personalization
Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
Population of ultra-wealthy Chinese to surpass Japanese by 2026: report
The number of Chinese ultra-high-net-worth individuals with $500 million will grow 6 percent in 2014, rising to 535 people, while the total population of China’s ultra-high-net-worth individuals is not set to grow, according to a new report by Wealth-X.
Luxury Daily, January 23, 2014 – Population of ultra-wealthy Chinese to surpass Japanese by 2026: report
Fendi funds fountain restoration to reinforce Roman heritage
Italian fashion house Fendi is the sole benefactor of the project to restore the Trevi Fountain and the Four Fountains in Rome.
Burberry aims for brand cohesion with beauty video
British apparel brand Burberry is presenting the full look of its ongoing spring/summer 2014 collection campaign with a social video that marries the marketer’s fashions, runway show and cosmetics to create a well-rounded image.
Valentino opens menswear-only Paris flagship to catapult collection
Italian fashion brand Valentino opened a new Paris flagship store dedicated entirely to menswear to create a shopping destination for sartorially-inclined men.