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Travel and hospitality

Partnerships offer room for experimental growth in luxury

October 18, 2018

The Aviary NY in the Mandarin Oriental. Image credit: Mandarin Oriental

 

By Brielle Jaekel

NEW YORK – Collaborations can be a unique avenue for luxury brands to experiment in experiential spaces in the hopes to stay competitive, especially in the food and beverage space.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Fashion falling behind in fight against forced labor: report
  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
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