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Feb. 19, 2020
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Marketing

Past year in luxury was more evolution than revolution: BCG exec

January 17, 2020

Vestiaire Collective AW19 campaign Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective

 

By Sarah Jones

NEW YORK – While China is fueling a significant portion of luxury growth, the millennial generation is poised to have a greater impact on the business’ expansion in the coming years.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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